Tags » Media Revolution

The power of the prosumer in the new world

In days gone by, media was a very one sided model, with professionals curating distributing content through specific channels to its audience of “amateurs”. But times have changed. 428 more words


Social Media: A Thought!

I have a blog because I am a control freak. I paid a quantity of money for the ability to have my name as the url. 370 more words


Social Media for Social Good?

Last night in MRKT3311 Bob showed us a Ted Talk by Clay Shirky. In this video Shirky discusses how various technological advancements were initially thought to bring world peace, but just proved to be a platform for more argument. 785 more words

Native advertising -- what is it, and why now

“I want my ad to go right here,” Jerry Coolman said. He pointed at the middle two columns at the top of the newspaper page — right in the middle of an article. 1,265 more words