Tags » Media Strategies

Secret media strategies

At the end of every day I spend at University, I feel as though my unique view on the world has changed. Maybe slightly, maybe dramatically, but I always leave feeling a little bit richer in the knowledge that I have learnt something about the people and places around me that I didn’t know before. 470 more words


The Value of Branding

“A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”

—Michael Eisner

In today’s market, you will hear a lot about branding. 1,032 more words


Positive disruptors

This week, the National Retail Federation Foundation announced 25 individuals selected for honors,  “representing power players, disruptors, givers, influencers and dreamers who are changing the face of retail – many doing so behind the scenes.” (You can read about them on the link below this post) 316 more words

Marketing Strategy

Trends for 2015

“I see…no, wait…it’s an ad blocker!”

At the start of the year, our clients typically ask us what we see in the areas of consumer marketing and media…a glance into the crystal ball, as it were. 751 more words

Marketing Strategy

What You Don't See

I know you all of heard of the recent Eric Garner case in the news. The non-indictment decision by the grand jury has outraged many. People are starting to lose trust in the judicial system. 177 more words

Media Strategies

The Ethics of Twitter

It may not be trending yet, but this is exactly what may happen when a teacher presents his or her thoughts via Twitter: Recently, a Texas English teacher, … 198 more words

Media Strategies

Journalism and Media Studies: Richard Stupart Abstract

The relationship between mass media and African ‘development’ has been an object of critical study for media studies scholars since at least the 1980s. The 1985 Live Aid concert, and the BBC coverage of the Ethiopian famine that inspired it, indicated that media coverage and the ability to mobilize resources for foreign assistance were connected – although this relationship was only beginning to be theorized. 221 more words