I remember many years ago, when I was just starting out in marketing, I often found it difficult to think on my feet. So when a new brand director joined the business and I bumped into him and he asked what I thought the biggest challenges facing the business were, I struggled to articulate the answer, despite having been in the company for almost two years. 236 more words
Tags » Media Training
So, Democratic Presidential candidate and current New Jersey Senator Cory Booker is all over the news this week for his use of a popular colloquialism referencing Kool-Aid – sigh – during the second night of CNN’s Democratic primary debate. 698 more words
Like me, you might well have had some sympathy for Johanna Konta on Tuesday after her disappointing defeat in the Wimbledon quarter finals. After all, the experiences of Tim Henman and Andy Murray have shown that it’s not easy for the home favourite at SW19. 336 more words
When I was B2B property journalist, expert sources were essential to my job.
They gave me stories, feature ideas and valuable comment.
Over the years I gathered a core group of industry insiders who were my go-to people when I was looking for information or help or an opinion on a breaking story. 168 more words
Podcasting, by its very nature, is an optimistic endeavor.
From venture capitalists and big media firms who’ve poured huge sums of money into risky podcast ventures, to small teams of independent producers, we are all making a big bet that our shows will reach their intended audience. 417 more words