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Sport Needs Media Training

Like me, you might well have had some sympathy for Johanna Konta on Tuesday after her disappointing defeat in the Wimbledon quarter finals.  After all, the experiences of Tim Henman and Andy Murray have shown that it’s not easy for the home favourite at SW19. 336 more words

Media training that demystifies B2B journalism

When I was B2B property journalist, expert sources were essential to my job.

They gave me stories, feature ideas and valuable comment.

Over the years I gathered a core group of industry insiders who were my go-to people when I was looking for information or help or an opinion on a breaking story. 168 more words


When Your C-suite Meets the Media

Logistics matter. You need to consider so many minute specifics when offering up your C-suite to the media.

As your company’s chief communicator, you, not they, are the expert in media relations. 338 more words

Media Training

Be Positive When You Send Texts, email, and Make Podcasts: That’s So Much Better Than Saying “No".

Podcasting, by its very nature, is an optimistic endeavor.

From venture capitalists and big media firms who’ve poured huge sums of money into risky podcast ventures, to small teams of independent producers, we are all making a big bet that our shows will reach their intended audience. 417 more words


Is Your Message Missing Its Call to Action?

A recent paper in the Stanford Social Innovation Review titled “Stop Raising Awareness Already” supports a principle I’ve long been driving home to my clients: Most messaging lacks a clear call to action. 596 more words

Media Training

How Well Are You Marketing Yourself?

I worked a conference with one of my clients this week. It was a small show, not a ton of traffic, so I had an opportunity to chat with a few of our fellow vendors. 1,331 more words

Media Training