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What's Next: Identifying Unmet Demand--the Key to Long-Term Innovation Success. [REPORT]

Achieving a breakthrough innovation is every company’s goal. They’re extremely profitable, can redefine the basis of competition, and can reinvent companies—and markets.

As the most desirable business goal, breakthrough innovations don’t come easy. 245 more words

Public Relations

Organic Posting is Most Popular Social Media Tactic - Paid Advertising is Most Successful. [REPORT]

Kenshoo Social published a commissioned study conducted by Forrester Consulting, “The Key to Successful Social Advertising,” that evaluates how marketers are using social advertising, with the goal of educating marketers on how to develop social media strategy and activate the most effective tactics. 468 more words

Public Relations

Nielsen Estimates 115.6 Million TV Homes in the U.S.

The universe of U.S. television homes is growing—and so is the TV audience. According to Nielsen’s 2014 Advance National TV Household Universe Estimate (UE), there are 115.6 million TV homes in the U.S., up 1.2% from the 2012-2013 estimate of 114.2 million. 298 more words

Public Relations

For Auto Buyers, Online Reviews' Influence Rivals Professional Opinions.

Consumer use of user-generated online reviews has become critical to the automotive sector, according to a new eMarketer report, “Automotive Consumer Reviews: Social and Mobile Change the Car-Buying Game.” As trust in this content solidifies and technology enables more shoppers to contribute car-buying opinions, users reviews are becoming among the most influential type of review, rivaling once-dominant professional reviews. 430 more words

Public Relations

Multiethnic TV Awards: Comcast's Mendiola Says Multicultural Services Are Big Business.

Exec Stresses Focus on Quality, Not Quantity of Content for Growing Communities

By: Andrea Morabito (Broadcasting & Cable)

It’s become common knowledge that while the general pay TV universe in the United States has topped out at about 84%, the growth opportunity is in the multicultural community, which is expected to grow from about 35% of the U.S. 176 more words

Public Relations

Multiethnic TV Awards: Nets, Distributors Need Marketing Partnerships To Serve Viewers.

Viewership, Demographic Data Important In Providing Effective Programming, Marketing Messages

By: By R. Thomas Umstead

Distributors and networks have to continue to work together and make better use of demographic and viewership data to target multicultural viewers with marketing messages and programming content, according to executives speaking at Wednesday’s B&C/Multichannel News Multiethnic Leadership TV Awards event here. 414 more words

Public Relations