Tags » Metrics

Digital Desperation - "Buying Traffic," and Why It's A Bad Idea

I recently abandoned an online job application after spending an hour on it, just based on my professional principles.

The question had to do with “best practices” and “metrics” around “buying traffic.”  I began to write my answer, and, the longer it became, the more I began to doubt whether I wanted to work for this company.   332 more words

Best Practices

SearchCap: comScore Metrics, Bing Image Search & Google App Installs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: comScore Metrics, Bing Image Search & Google App Installs appeared first on Search Engine Land.

SEO - Search Engine Optimization

Future Implications

With social media trends constantly changing, companies will need to keep up if they would like to increase presence and pull consumers to their brand.  Fact is social media is exploding as more and more people around the world obtain access to the internet and mobile devices such as Smartphones and tablets.  354 more words

Social Media

Engage -- My article in DOCUMENT

Extremely happy to have had an article published in DOCUMENT (the first of 4 for this year). Focused on what to focus on when you’re trying to determine engagement in content marketing efforts, it has a few tips (I hope) that’ll get you thinking about metrics that are important versus those that just feel good.

I’m on page 16. Enjoy.

Content Marketing

Information Technology Industry: Business Drivers, Strategies, Risks, Money-Making & Future Outlook

Well, before we talk about the money-making process, let’s try and understand the key business drivers of the technology industry. And by technology, I’m referring to Computer Software and Hardware (excluding mobile handsets/cellular phones) industry. 1,666 more words

Growth Strategy

RDI Metric Man-Crush: Piecing Together The Puzzle Of Ty Montgomery

Ty Montgomery caught my attention when I was formulating the Receiver Dimensions Index scores for the 2015 draft class. Using his combine weight of 221 he posted an elite score of 250 and even after dropping 10 lbs for the pro day he maintained an elite score of 239 at 211 lbs. 923 more words


Proving our worth: return on investment

We hope you’ve been enjoying this discussion topic about how we articulate and prove the worth of our libraries. Today we’re going to look at a method from across the business world. 660 more words

Discussion Topics