Tags » Metrics

Online advertising metrics basics

You may be saying “Mr. Direct to Donor, why would I read this?  My online advertising budget is limited to whatever I can find between the couch cushions.” 632 more words


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The case for new visibility standards for online advertising

Do you know what this?  It’s considered a completed ad view.  50% of the screen, for at least 1 second.  If those two things happen, it’s considered an impression and you’re charged for it. 222 more words


Judging your online file

We’ve gone over email, Web, and constituent metrics so far — now we need to look at how your online file stacks up.

The easy, and lazy, metric is file size.   629 more words


What is the value of an email address?

There are any number of ways to acquire an email address.  Change.org or Care2 will run cost-per-acquisition campaigns with you.  You can do online advertising (paid or Google Grant-ed) that drives people to your site.   900 more words


Explaining the g-index: trying to keep it simple

For many years now, I’ve had a good grip on what the h-index is all about: if you would like to follow this blogpost all about the g-index, then please make sure that you already understand the h-index. 1,398 more words


Web metric basics

We talked yesterday about email metrics; now it’s Web site metrics’ turn.

We start here with the most generic of all online metrics: traffic.  No less an authority that… 966 more words