Tags » Michael Gass

Gass Leaving United Launch Alliance

CENTENNIAL, Colo. (AP) — Michael Gass is leaving United Launch Alliance, a joint venture between Boeing and Lockheed Martin that he helped form in 2006. 105 more words


B2B Content Marketing Wisdom; Four Cues from a Sushi Master

The other night my seventeen year-old son suggested our family watch a movie he found. Of course we all wanted to know the name expecting it to be some block buster, action-flick where likely a lot of stuff “blows up real good”. 1,170 more words

B2B Marketing Best Practices

6 Tips for a Successful Healthcare Blog

If your healthcare organization has a blog, here are tips to make your efforts more effective

Hospital marketers are slowly adopting blogging as a way to connect with consumers, opinion leaders and the media.  349 more words

Jimmy Warren

Is Your Website Mobile Ready for the Professional Tradesmen?

Manufacturers are trying different ways to get and stay in front of the professional tradesman, and your website is probably one of the first places they will look for info. 391 more words

John Sonnhalter

New IBM Study Addresses Major Challenges Facing CMOs

As CMOs struggle, there is a window of opportunity for ad agency new business. 

A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. 605 more words

John Sonnhalter

Blogging: Helps Increase New Business Leads by 69%

Blogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business. Following are some highlights from a post from my social media mentor, … 400 more words

John Sonnhalter