Tags » Millennial Media
AOL announced on Thursday that it will acquire Baltimore-based Millennial Media , a mobile advertising company, for $1.75 per share or about $250 million.
The deal gives AOL additional tools as it continues its transformation into a digital advertising company under Verizon , which acquired it earlier this year for $4.4 billion. 139 more words
By: Austin Dicharry
Mobile monetization is the new buzzword in automated advertising. While there are many vendors in the mobile advertising landscape and newcomers claiming their spot in mobile programmatic advertising, there are top players that outshine the rest. 484 more words
Baltimore Business Journal
Attention advertisers: If you want to get the most out of your mobile advertising spend, go after Millennials. Specifically, Millennial moms.
A new report by Millennial Media and marketing consulting firm Ansil shows that mobile devices play a significant role for women between ages 18 and 34 when making decisions about what to buy. 38 more words