Tags » Millennial Media

Millennials Have Values

The millennial generation might not be as focused on materialism and accumulating wealth as some might assume. According to a recent study conducted by OppenheimerFunds and Campden Research… 170 more words


Get a Job Trailer Drops

The exploration of unemployment from the comedic lens of millennials is hitting the big screen. Of course we have television shows like “Girls” to turn to for dazed and confused “millennials,” but now we’ll have a film with some top-notch talent. 102 more words


Does the Word Millennial Make You CRINGE?

Ah look at my luck!

Sometimes other people with large platforms, like a Youtube following of more than 2 million, discuss millennials with a sense of objectivity. 139 more words


AOL to acquire Millennial Media, a mobile ad firm, for about $250 million

AOL announced on Thursday that it will acquire Baltimore-based Millennial Media , a mobile advertising company, for $1.75 per share or about $250 million.

The deal gives AOL additional tools as it continues its transformation into a digital advertising company under Verizon , which acquired it earlier this year for $4.4 billion. 139 more words


Sources: Aol/Verizon Eyes Millennial Media For Around $300M In Mobile Ad Push

AOL, recently acquired by Verizon for $4.4 billion, appears to be wasting little time in continuing to build out its advertising business. Sources tell TechCrunch that the company has been in the process of buying mobile ad network… 653 more words


Top Mobile Ad Exchanges

By: Austin Dicharry

Mobile monetization is the new buzzword in automated advertising. While there are many vendors in the mobile advertising landscape and newcomers claiming their spot in mobile programmatic advertising, there are top players that outshine the rest. 484 more words

Buy Side

Millennial moms are advertisers' best bets

Baltimore Business Journal

Attention advertisers: If you want to get the most out of your mobile advertising spend, go after Millennials. Specifically, Millennial moms.

A new report by Millennial Media and marketing consulting firm Ansil shows that mobile devices play a significant role for women between ages 18 and 34 when making decisions about what to buy. 38 more words