Tags » Millennial Media

Sources: Aol/Verizon Eyes Millennial Media For Around $300M In Mobile Ad Push

AOL, recently acquired by Verizon for $4.4 billion, appears to be wasting little time in continuing to build out its advertising business. Sources tell TechCrunch that the company has been in the process of buying mobile ad network… 653 more words

TC

Top Mobile Ad Exchanges

By: Austin Dicharry

Mobile monetization is the new buzzword in automated advertising. While there are many vendors in the mobile advertising landscape and newcomers claiming their spot in mobile programmatic advertising, there are top players that outshine the rest. 484 more words

Buy Side

Millennial moms are advertisers' best bets

Baltimore Business Journal

Attention advertisers: If you want to get the most out of your mobile advertising spend, go after Millennials. Specifically, Millennial moms.

A new report by Millennial Media and marketing consulting firm Ansil shows that mobile devices play a significant role for women between ages 18 and 34 when making decisions about what to buy. 38 more words

Targeting

Moving into an algo-orientated, cross-screen world

Almost unbelievably so, we find ourselves already three quarters of the way through 2014. Of course, the nature of mobile means that we’re always moving apace in this industry, so it shouldn’t really be a surprise. 686 more words

Thought Leadership

Mobile travel marketing deep dive - devices, campaign strategy, spend and more

Mobile travel marketing deep dive – devices, campaign strategy, spend and more

Airlines and booking websites are the two segments investing most heavily in mobile advertising while the drive to increase site/mobile traffic is almost double in travel compared to other industries. 652 more words

CMOs In Travel

MediaPost Publications Millennial Men Are Biggest Mobile Travel Users, Airlines Biggest Ad Spenders 04/30/2014

Millennial Men Are Biggest Mobile Travel Users, Airlines Biggest Ad Spenders

by Mark Walsh, Apr 30, 2014, 12:04 AM

Mobile has always been seen as a natural fit with travel as a technology built for on-the-go communication. 347 more words

Digital Marketing

MM: No Update on FB Ad Network; Google confirms Industry Trends

Facebook
Facebook mobile ad revenue crosses $1 bln for first time quarterly. CEO Mark Zuckerburg admits that Facebook is more of a mobile company now, with 53% of total revenue and number of mobile users outnumbers desktop by 200 mln. 448 more words

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