Tags » Millennial Media

Top Mobile Ad Exchanges

By: Austin Dicharry

Mobile monetization is the new buzzword in automated advertising. While there are many vendors in the mobile advertising landscape and newcomers claiming their spot in mobile programmatic advertising, there are top players that outshine the rest. 484 more words

Buy Side

Millennial moms are advertisers' best bets

Baltimore Business Journal

Attention advertisers: If you want to get the most out of your mobile advertising spend, go after Millennials. Specifically, Millennial moms.

A new report by Millennial Media and marketing consulting firm Ansil shows that mobile devices play a significant role for women between ages 18 and 34 when making decisions about what to buy. 38 more words

Targeting

Moving into an algo-orientated, cross-screen world

Almost unbelievably so, we find ourselves already three quarters of the way through 2014. Of course, the nature of mobile means that we’re always moving apace in this industry, so it shouldn’t really be a surprise. 686 more words

Thought Leadership

Mobile travel marketing deep dive - devices, campaign strategy, spend and more

Mobile travel marketing deep dive – devices, campaign strategy, spend and more

Airlines and booking websites are the two segments investing most heavily in mobile advertising while the drive to increase site/mobile traffic is almost double in travel compared to other industries. 652 more words

CMOs In Travel

MediaPost Publications Millennial Men Are Biggest Mobile Travel Users, Airlines Biggest Ad Spenders 04/30/2014

Millennial Men Are Biggest Mobile Travel Users, Airlines Biggest Ad Spenders

by Mark Walsh, Apr 30, 2014, 12:04 AM

Mobile has always been seen as a natural fit with travel as a technology built for on-the-go communication. 347 more words

Digital Marketing