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Miller Lite Is Going Hard After Bud Light in Its New Ads

This story has been updated to reflect a response from MillerCoors.

Miller Lite’s new ad campaign isn’t pulling any punches.

The MillerCoors beer is going after Anheuser-Busch InBev’s Bud Light, its fiercest competitor. 392 more words


That Beer Has How Many Calories?

Brewers are constantly at war. They steal flavors, fight over bar taps, and sue each other over wacky ale names. But the latest Big Beer vs. 208 more words


DePaul Diaries: Life as a MillerCoors Intern

So, where have all my blog posts been this summer?

Well, here is my mediocre excuse for not writing. I spent the summer interning for MillerCoors, which was busy, exhausting, fun, and insightful. 172 more words


MillerCoors to Launch a Ridiculously-named Beverage Inspired by a non-existent Mexican Tradition

I have no idea what kind of Mexicans the people of MillerCoors hang out with, but apparently they are the inspiration behind Zumbida, an alcoholic drink with a make-believe Mexican name, which is supposed to be inspired by the “Mexican tradition of Aguas Frescas.” 170 more words

Hispanic Marketing

MillerCoors Adds Another Brewer To Its Portfolio

MillerCoors’ beer aisle shopping spree appears to be far from over. Just weeks after MillerCoors expanded its craft beer portfolio with the purchase of Hop Valley Brewing Co. 182 more words

MillerCoors Buys Popular Granbury Brewery

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GRANBURY (CBSDFW.COM) – Tenth and Blake Beer Company, the craft and import division of MillerCoors has acquired Revolver Brewery, which makes one of North Texas’ most popular beers — Blood & Honey. 411 more words


MillerCoors Inks Third Craft Brewer Deal This Summer

Miller Lite and Coors Light producer MillerCoors is on a bender for craft brewers.

On Thursday, the nation’s second-largest brewer after Anheuser Busch-InBev announced it had acquired a majority stake in Texas-based Revolver Brewing. 304 more words