Free stuff

One of the oldest tricks in the marketing playbook is to give away free stuff. We do this at trade shows, conferences and whenever we test the market for new products. 162 more words


The curious case of Minimum Viable Product

I recently got into an IT project with a dream to digitise the process and use the efficiency to drive down cost, improve experience and reduce marketplace inefficiency (matching demand with supply) – sounds all familiar? 295 more words

What young people have taught me about starting a business #2 – the entrepreneurs

Communication skills are essential

I had a privileged upbringing – surrounded by books and a loving family that were articulate in spoken and written word – particularly around political and social change. 976 more words

Learning About Earning

Taking it easy

Easy is worth it. If you do something repeatable, predictable and simple, easy makes sense. Finding the easy way makes us smarter. It creates value and builds companies. 82 more words


Are we embracing Complexity and Agility too late? #orgdna #globalchat SAT 8.25.18 1-3pGMT

The 21st century has a breakneck feel, and it’s difficult for organizations to keep up. We try to focus on the work in front of us, but our attention is continually flooded with changing priorities, better options and new ideas. 706 more words


How to create an MVP for your business

Are you ready to launch a game-changing product, but not sure where to start? Creating an MVP, or minimum viable product, is a necessary step to validate your product idea and receive critical customer feedback. 954 more words

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