Tags » Minimum Viable Startup

The Ugly Wingman Option

(Maverick: I think we know who’s the ugly wingman here…  Iceman: Yup, we most certainly do…)

This blog post will give you a hypothesis on how you can design your user experience towards an action you want a customer to take.   370 more words

Minimum Viable Startup

Top of Mind

This blog post will give you eleven (11) thoughts related to business/startups/entrepreneurship that are top of mind for me this week.  

Time to read: 1 min. 315 more words


Marketing Mondays: What is Marketing?

This blog post will give you a clear understanding of my definition of marketing, and the approach to its definition.  

Time to read: 2 mins. 516 more words


Notes on Culture

This blog post will give you my freestyle thoughts on team culture.

Time to read: 3 min.

Currently I am in flight to San Jose Airport, gearing up for another Minimum Viable Startup event tomorrow and it got me thinking: over 40 startup ideas and startup cultures will be created by 6pm tomorrow. 703 more words


The Behavioral Psychology of Product Launches

This blog post will give you an understanding of the group dynamics and behavioral biases of teams from ideation to product launch, specifically from the lens of marketing.   980 more words


Marketing Mondays: The Taxonomy of Marketing

This blog post will give first time entrepreneurs a clear understanding of marketing activities so that they can effectively select marketing resources, and prioritize activities.   518 more words


The Most Interesting People In The World

I’m currently sitting in Viejas Arena at San Diego State University, waiting for my cousin Connie’s name to be announced through the loud speaker. I will be screaming at the top of my lungs in a bit, as will my aunt, uncle and cousin Susan (Connie’s sister), who all flew in from Texas to celebrate Connie’s achievement as first in the nuclear family to graduate college. 612 more words