Tags » Mkt413

Can You Really Have Wings, #WINFROMWITHIN, and Dew?

As a college student I have often partaken and enjoyed all three of these drinks. For me each drink fulfills a different need: Mountain Dew, always a cheap alternative for an energy jolt and of course Baja Blast at Taco Bell drive-thru at 2 am; Gatorade for nursing a bad hangover; and finally Red Bull  I reserve exclusively for Finals Week when you need to kick it in to overdrive. 576 more words

Is the Mad Men Way Dead?

In today’s post Mad Men advertising world, consumers are no longer looking to television or print advertising to tell them what to buy. Traditional marketing is dead. 276 more words

Kids say the darnest things

For the past two summers I have babysat for the same family in the town where I grew up.  I spent hours playing games, coloring, riding bikes, going on adventures, and watching cartoons with  the 7 year old girl and 3 year old boy, and every night without a doubt I would come home exhausted but with plenty of stories. 473 more words

Marketing For Thought

One Ad, Two Messages

How can one ad contain two completely different messages?  I’m not talking puns- I’m talking actual wording and meaning.

ANAR, the Aid to Children and Adolescents at Risk Foundation in Spain, has found a way.   229 more words

Marketing For Thought

How to create a fashion following

How J.Crew became a fashion powerhouse by reinventing preppy chic and integrating all of their marketing initiatives

Recently I have been obsessed with J. Crew.  Yes, I have jumped on this bandwagon late, considering the countless fashion blogs obsessed and dedicated to J. 721 more words

Marketing For Thought

"Ship Your Pants!"

We all think it is creative when advertisements find a way to make you laugh. We also find them more interactive and even more fun to watch. 435 more words

Don Draper: Marketing Guru of the '60s, Fashion Icon of the 21st Century

There are two things on my mind as of recent: the ABAN project and our co-branding objective, and David Meerman Scott’s ideas in his book, The New Rules of Marketing and PR. 604 more words

Integrated Marketing Communications