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For several years there has been an assumption across the industry that customers with Android devices are younger and less affluent than those with iPhones, resulting in lower transaction values and conversion. 215 more words
One of the latest Pokemon clones to see release is called Pocket Master, which hit iOS and Android devices on January 26. Described as a mobile game in which “cute pokemons debut as human,” the app has been trying to bank on Pokemon’s success via in-app purchases in the form of “Pokemon Stones,” which can cost users up to $100 for a single bundle of the virtual items.