Tags » Mobile Advertising

The evolution of the mobile gaming industry

I am very excited writing my very first post for this blog. What topic would be more suitable to inaugurate such a blog than a chronological overview of the mobile gaming history? 1,099 more words

Game Developers

Mobile isn’t just ANOTHER screen…*


Computer monitor, laptop, tablet pc, and mobile smartphone with a blue screen. Isolated on a white. 3d image

When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen”. 594 more words

Video and Mobile are Fastest Growing Units Alongside Video Advertising

Video is the fastest growing digital advertising unit, expected to grow at about 24 percent compounded annual growth rate (CAGR) from 2014 to 2018, according to the PricewaterhouseCoopers report “Global entertainment and media outlook 2014 to 2018.” Mobile advertising growth comes in second place, growing at a 23 percent CAGR, followed distantly by search, display and classifieds. 86 more words

Mobile ad startup AppLovin in talks for $1.5 billion acquisition

Mobile ad startup AppLovin is in talks with a Chinese buyer for an acquisition of around $1.5 billion, according to multiple sources with knowledge of the company. 278 more words


Mobile Advertising Is Reducing Rising Concerns About Security And Privacy

Mobile advertising is a form of advertising using mobile devices. It is a subgroup of mobile marketing. Mobile advertising provides information/content developed/designed by advertisers intended for customers/mobile device users. 465 more words


Four basic follow up strategies after the sale.

In a past life, where print was the only option available for our sales executives to sell, we did a pretty good job of measuring their performance. 590 more words


The future of gaming: mobile, augmented and built on micro-transactions?

A month on and as the dust settles, the novelty wanes, and it becomes less socially acceptable to chase a Pikachu down the street on your lunch break, we look at the future of gaming: mobile, augmented and built on micro-transactions. 595 more words

Thought Leadership