Tags » Mobile Advertising

New MoPub report aims to help publishers navigate the ad network landscape

Mobile publishers need to work with at least a few different ad networks — that’s kind of the whole point of ad exchanges like Twitter-owned MoPub. 408 more words


What Does the Future Hold for Mobile Advertising and App Marketing?

Mobile is simply getting more prominent. A large number of new applications are hitting application stores every day. The result is that even innovative or well-made applications are much of the time neglected. 746 more words


UberMedia connects cross-channel ad impressions to actual store visits

Mobile ad company UberMedia is expanding its measurement and attribution business in a big way.

You may remember UberMedia as the company that owns social apps like Echofon and UberSocial. 409 more words


Out with the old, in with the new

20 years ago people had to be convinced to use the Internet. How often did we hear the question, “What would I use it for anyway?” It’s comical to think that people needed to be convinced to use the Internet considering nowadays people can’t survive without it. 627 more words

NYC presents more opportunities than challenges for foreign ad firms

With digital ad spending reaching nearly $160 billion this year, and expected to surpass the spend on television advertising next year, the Big Apple overflows with adtech startups.  1,229 more words


SMB Marketing for Success - Part One

If you are reading this you are interested in gaining more insight on how to effectively market your business. It is a topic that is near and dear to me. 1,231 more words


Customers, not advertising, might pay for the future of the internet

Startup founders are steadily losing interest in advertising. An analysis by Silicon Valley startup accelerator Y Combinator found that number of applicants mentioning advertising as a source of revenue has fallen by more than half since peaking in 2009. 20 more words