Tags » Mobile Advertising

The Marketer’s Guide to Native Mobile Advertising

The Marketer’s Guide to Native Mobile Advertising

Gone are the Don Draper days of advertisers relying solely on billboards and ads in the Sunday paper. Back then, buying a half page newspaper ad or a 30-second television spot reached thousands of people, and consumers weren’t oversaturated with ads. 615 more words

Millennial Moms

Is 2017 The Year Marketers Finally Got their Mobile Ad Campaigns Right?

Trend Summary: Mobile advertising in 2017 is likely to be yet another year of irritating marketers’ target audiences whilst failing to achieve the promised ROI … … 120 more words


Mobile data startup Zeotap raises €12M

Zeotap, a startup that helps telecom companies sell their data to advertisers, announced today that it has raised €12 million in Series B funding (that’s just under $13 million). 326 more words


Predictions for 2017 from performance and affiliate marketing experts

Performance marketing is a living, breathing, ever-changing thing, as anyone in the industry can tell you. Keeping up with the latest trends is an absolute must in order to stay at the top of the game, for advertisers and networks alike. 764 more words


Myanmar 33 million mobile users, smartphone usage 80%

The online population of Myanmar is growing at a rapid pace, with Telenor claiming 13.7m subscribers in a recent release. 52% of customers are active data users. 70 more words


2017: An Exciting Time for Research Suppliers and Clients Alike

1)   Marketing spending will continue to move mobile.

As ad spending continues to target Millennial and Centennial consumers, the focus will be on mobile and video – where these generations are plugged in constantly. 698 more words

Crosshair Media Placement

Newspaper Digital Summary-12/26/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.   212 more words