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if you can’t explain it simply, you don’t understand it well enough ~ Albert Einstein

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What devices can tell us about consumer intent

The fact that most of us move from device to device throughout the day is common knowledge. An eBay Enterprise report found that 81% of consumers use more than one device to browse online and that 64% rely on more than one device in the evaluation and purchase of a single item. 582 more words

Thought Leadership

The Decline of Organic is Good News for the App Ecosystem of 2016

Mathieu Nouzareth of music trivia game SongPop was recently quoted on TechCrunch on the subject of app discovery, saying “There are only a few ways you can have your app discovered: 758 more words

Thought Leadership

Ten Game Changing Content Marketing Trends

Chatbots are the new Content Battlefield

Chatbots are taking over from Apps, according to a Fiksu Study. Teens spend an average of 23 Mins and 23 secs on Messaging Chat. 708 more words


How Pokémon GO will revolutionize the shape of Advertising!

There’s already excitement in Dubai about Pokémon Go, the new gaming app from Nintendo, even though it hasn’t even launched in the UAE right now. It’s hard to miss all the excitement about it on social media. 450 more words


Increase in revenue of mobilе games in Russia

The volume of the Russian market of online games in 2015 was 51.9 billion rubles, which is 2% more than the previous year. According to Mail.Ru Group experts, the main revenue growth was recorded in the segment of… 305 more words

Marketing In Russia