Tags » Mobile Advertising

How to Measure the Success of Mobile Video Ads

With developments and demands on the rise, video is becoming an increasingly popular format for advertisements and is poised to take over the more traditional static format. 507 more words



Snapchat is one of the most popular social media apps being used today with 150 million daily active users worldwide. One of the main problems for the app was that it wasn’t making much revenue. 600 more words

Digital Marketing

Google to Give Indexing Priority to Mobile Postings

Trend Summary: In the wake of last year’s string of heavy hints, Google has announced its intention to focus on mobile-first indexing.

According to an article in today’s  181 more words

Digital Media

Who owns the mobile experience? The growing disconnect between advertisers, mobile operators and consumers

There’s no denying it. The smartphone has become a centrepiece in our lives. It’s a screen you are compelled to look at when you wake up and probably one of the last things you see before placing your head on the pillow each night. 549 more words

Thought Leadership

The Perpetual Cycle of Hardware, Telcos and Mobile Advertising.

2003 was my first smartphone experience: the Nokia 6600. This was a simpler time where the world was inhabited by Symbians (while that may sound like an alien, this was the name of the first smartphone OS); you could install all types of software for productivity and pleasure, boost memory with SD cards and search the web. 960 more words

Thought Leadership

Smart Mobile Advertising Requires Intelligent Ad Serving

There’s a good chance that you’re reading this on your phone. In fact, the odds are better than even that you are reading this on your phone or tablet. 816 more words

Thought Leadership