Tags » Mobile Advertising

Native Video Advertising At Scale For Brand Metrics and Advertising Campaign Goals


Mobile  advertising has delivered on Brand Performance Metrics, with a clear lift on most parameters including Brand Favorability.

Mobile is key to engaging audiences and native video advertising seems to be gaining ground with Digital video performing better for Brands compared to display advertising. 230 more words

Social Media

[Interview] Jessie Wu, Director of Marketing/Public Relations of VMFive

 

About VMFive:


1. How would you describe your business or startup to someone you meet for the first time?

We are providing a brand new interactive format of mobile advertising. 771 more words

Interviews

Facebook LiveRail exchange causing heartburn in video advertising players

http://recode.net/2015/03/25/facebook-launches-an-ad-exchange-on-top-of-liverail/

“LiveRail will now use its anonymized user data to help publishers serve better targeted advertising on platforms that aren’t Facebook. So instead of relying on things like Internet cookies to help publishers target a Web visitor, publishers using LiveRail will be able to add Facebook’s user data into the mix to get a better idea of who’s watching the ad.” 333 more words

Ad Network

Mobile Ads to Top Desktop Adspend by 2017

Trend Summary: Mobile advertising expenditure is on course to double that of traditional desktop spending over the coming two years.

Conscious that consumers’ love affair with their mobile phones grows ever more passionate, US marketers are injecting large tranches of cash into app advertising according to… 33 more words

Market Research

Five Actions To Driving Sales With Mobile Advertising and marketing

70 % of the world’s populace now own a smart phone. More than 45 % of brand-new cellphone sales are smartphones. By 2014, mobile Web use is anticipated to go beyond desktop computer Internet usage. 38 more words

Internet Marketing

Achieve More Relevancy in Mobile App Advertising

Ads should be relevant to the content of mobile app. Content should be the driving force to serve ads. That is the basic idea of Content-Driven In-App Advertising (CDIAA). 78 more words

Ad Network

Ad Relevancy is a Relative Term in Mobile Advertising

Relevancy in mobile advertising is a relative term. It has different meaning to different people. Some people think location targeted ads are relevant. Some other people think user profile targeted ads are relevant. 192 more words

Ad Network