Tags » Mobile Advertising

It's About Times

London Times advertisers are to begin paying the same rate for display advertising in the title’s tablet edition as they do in print, writes Dominic Ponsford… 216 more words

Latest Posts

Growth in Mobile's Share of Ad Interactions Slows

“Mobile internet usage may be reaching a plateau—at least, as evidenced by interactions with ads. According to Q1 2015 data from ad technology firm Fluent, around three in five ad interactions on its network occur on mobile devices. 22 more words


Mobile viewability: The final frontier

Mobile is a hot topic. Viewability is perhaps even hotter. Bring the two together and you have some sort of digital marketing nuclear volcano. 426 more words


Big Retailers Embracing Tech Trends

Some of the biggest department stores in the United States – Kohl’s, Macy’s, and J.C. Penney – are making the move towards embracing two of the trends I have written about in the past few months. 217 more words


Verizon-AOL: Paves Way For Sponsored Data

The blockbuster news that Verizon Communications will acquire AOL http://www.marketwatch.com/story/aols-stock-soars-after-agreeing-to-be-acquired-by-verizon-2015-05-12 has many speculating as to Verizon’s plans, particularly around how to leverage AOL’s ad technology. According to AOL financial reports, the company made $1.8 billion in ad revenue last year, and of that, $856 million came from serving ads to third parties (media other than AOL properties).   216 more words

Mobile Advertising

Mobile advertising to reach $105 billion globally by 2019 

A new study by leading analyst house, Juniper Research has revealed that annual global advertising spend on mobile devices is expected to reach $105 billion by 2019, up from an estimated $51 billion this year. 196 more words


Mobile Takes Center Stage in the Marketing Mix

Spring always seems to bring big change. With nature it’s obvious. But reviewing the season’s digital marketing buzz, I am getting a distinct feeling that Spring 2015 may be the watershed for mobile’s emergence as… 584 more words

Social Media