Tags » Mobile Advertising

Crawl, walk, swim - don’t get bitten by the cross device shark

Get the basics down before  attempting a cross-device strategy

It wouldn’t be summer in the US without their TV Shark Week, but for the global ad tech industry it’s seemingly always Shark Week. 726 more words

Thought Leadership

mobile advertising

Want to know how mobile advertising can boost your sales? Already know the benefits of mobile advertising, but aren’t sure what techniques are working and which ones aren’t? 48 more words

The Most Important Use Case That Bots Are Missing

In what has become an expectation in the age of Internet technology, Silicon Valley has found its next big thing – bots. I spent a week in the Bay Area attending a conference centered on this emerging market and the many businesses seeking to stake their claim in it. 387 more words

Thought Leadership

Media’s Power Couple: TV and Digital

We are hearing more frequent rumblings that marketers are mulling over whether they should continue spending heavily in digital at the expense of TV. Over the past few years at… 819 more words

Digital Media

Welcome to DigitalAdExchange.com!

Welcome to DigitalAdExchange.com!  This is a place for programmatic advertising professionals and advertising technologists to find and share important and valuable information about the industry.  The site will include access to educational materials, tips, and message boards for information sharing with other professionals.  Registration will be available soon.

Programmatic Education

The Top Social Media Trends of 2016

Social media has continued to evolve with new features, applications and experiences on each major platform. As these major platforms overlap we will begin to watch some of the larger players erode faster than you can say MySpace. 1,017 more words

Advertising