Tags » Mobile Advertising

More Than Half of Digital Advertising Is Mobile

Published April 26, 2017 | Written by Mike Shields

Last year was officially the much-awaited “year of mobile” in the advertising industry.

For the first time, … 359 more words

Newspaper Digital Summary-4/22/2017

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.   139 more words

Newspapers

How Marketers Must Harness Alternative App Stores To Reach Greater Audiences

The mobile app market is a monstrous place for marketers and brands. We are witnessing an avalanche in the number of mobile apps, triggered by unprecedented growth in smartphone adoption and usage globally. 1,088 more words

Thought Leadership

Mobile Ads; Is your business indulging? No time for more excuses...

Online ads are tricky and mobile ads are no exception. There’s a strong undercurrent of distrust towards advertising online thanks to the brilliantly awful tactic of unremitting pop-ups and numerous imitations of “Download now” buttons on download pages. 159 more words

Mobile Marketing

Mobile Advertising Market Outlook –Overview, Trends, Growth, Analysis and Forecast to 2022

Mobile Advertising

Report Details:

The Global Mobile Advertising Market is valued at $15.33 billion in 2014 and is expected to grow at a CAGR of 26.40 % to reach $99.89 billion by 2022.  352 more words

Technology

The Case For A Branded App: 6 Reasons you should have a mobile app for your brand

Lately, I find marketers ‘getting out of the app business’, saying some combination of the following: consumers have deleted their apps in the past; the effort to deliver valuable content is too difficult; and they would prefer to leverage the scale of someone else’s app. 677 more words

Geo-Marketing vs. Geo-Fencing vs. Geo-Targeting: Who wins, and what's next?

Geolocation as a concept is defined as the identification or estimation of the real-world geographic location of an object, such as a radar source, Internet-connected computer or mobile device. 1,009 more words

Mobile Marketing