Tags » Mobile Advertising

Facebook Adds Automated Captions To Video Ads

Brands can now power the visual storytelling with Text overlays in Video advertising on Facebook with the newly introduced Automated Captioning tool. Facebook tested the Captions in Video feature with Kleenex advertising and saw significant lift in brand performance metrics. 130 more words

Social Media

European Tech Stalwart Opera Likely To Accept Chinese Takeover Bid

The board of Norwegian browser-maker Opera Software has unanimously decided to recommend to its shareholders a $1.2 billion takeover offer by a consortium of Chinese companies. 402 more words


5 latest mobile marketing trends to dominate 2016

There’s no doubt about the fact that mobile marketing is definitely the future and the passing year has proved to be the tipping point. Mobile marketing strategies span across all possible industries in this century. 739 more words


Mobile surpassed TV viewing

From MarketDive (2/5/16):

Mobile has surpassed TV in viewing.  47.3% of consumer’s time is spent on mobile devices and 36% is spent on TV. Smartphone video views are up 55%.   48 more words

Mobile Marketing

Promoting Positive Post-Click Experience for Native Advertising

Since September 2013, I have been working on user engagement in the context of native advertising. This blog describes our first paper on this work, published at the Industry Track of ACM Knowledge Discovery & Data Mining (KDD) conference in 2015 [1].

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User Engagement

Twitter is testing GIF Search???


Sorry it’s been awhile since my last blog post. It’s been a hectic few months and I know I should have been more thorough in keeping up with posts (HELL I EVEN MADE A NEW YEAR’S RESOLUTION). 314 more words