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Does TV Advertising Still Get Great Results?

If you utilize your individual business there are some things you are commonly trying to accomplish and marketing must be one of them. Notwithstanding what sort of business you live in, you usually need to attract contact lenses and business friends to boost your service or move your products. 404 more words

Advertising On Radio

O2: 'Mobile four times more efficient than TV'

Mobile media spend was over four times more efficient than TV and twice as efficient as other digital executions in a recent integrated campaign conducted by Pizza Hut. 508 more words

Mobile, Media, Advertising

Affiliate Marketing Trends for 2012

Affiliate marketing is growing and changing faster than ever before. Technology is getting more affordable and efficient, advertising dollars are expanding quickly to new devices, and big brands are launching their own major publisher relationships. 859 more words

Mobile, Media, Advertising

The truth about affiliates and cookie overwriting

Who overwrites who in the affiliate channel? This question has been at the heart of some hotly-debated issues in affiliate marketing over the last few years, but little research has been done to answer the question directly. 843 more words

Mobile, Media, Advertising

Mobile commerce in the UK: stats round up

The importance of smartphone technology to the UK shopper experience has been hard to ignore this past month with an abundance of mobile commerce data being added to our… 536 more words

Mobile, Media, Advertising

Q&A: LBI's Manley on preparing for the EU cookie directive

Manley is SEO Director at LBi, and he has been working with clients recently, preparing for the full implementation of the EU cookie directive. 

This directive ( 1,112 more words

Mobile, Media, Advertising