Tags » Multi-channel Online Marketing Campaigns

What Makes Good Software Good, Part 2

Tend to Your Marketing Profile Database

Your profile database is a living environment composed of dynamic individuals that should be carefully nurtured. Think of your profile environment as more than a series of static lists consisting of a handful of custom fields; it's composed of real people, and should be capable of evolving over time. 210 more words


What Makes Good Software Good, Part 1

Simple Sophistication

First-class online marketing software should reflect patterns found in nature. The most important of these patterns is presenting an elegant exterior that veils the tremendous complexity contained within. 235 more words