Tags » Multi-Device

Southeast Asians Emerge on Digital

It’s Saturday morning in Singapore. A group of Millennials post photos of their brunch on Instagram, joking about which hashtags to use. In Manila, a father reads an article in News Feed about his favorite actor. 644 more words

CPG

On Awards Night, the Real Winner Is Video

The biggest night in Hollywood was bigger than ever on Facebook this year. As 21 million people worldwide—86% more than last year—chatted about the Oscars on Facebook, they generated a record 58 million posts, likes and comments on the day of the show. 370 more words

North America

Reliving Awards Night

It’s the biggest night in Hollywood: Between the Red Carpet snafus, the star-studded performances, the stirring acceptance speeches and the late-night spoofs, there are always a few epic moments that end up stealing the show. 103 more words

North America

Playing Well Together: Facebook Helps Live-Sports TV Advertisers Increase Reach

Big games mean big audiences. For the 2014 Super Bowl, some 111.5 million viewers tuned in to watch the Denver Broncos challenge the Seattle Seahawks, giving brands a chance to reach the largest TV audience ever recorded, according to Nielsen.1 And across the pond in Germany, a record 34.66 million people watched their team triumph over Argentina’s in the 2014 FIFA World Cup final, marking the highest-ever viewing figures for German television.2 1,384 more words

North America

Limited by Design

Given the enormous range of capabilities that most modern tech devices now have, it’s understandable that expectations for new devices continue to grow. It seems as though each new gadget should have all the features and functionality of its predecessors, and a few more unique ones of its own (oh, and the more of these new features, the better). 873 more words

Mobile

Multichannel with Mobile at the Heart

Are you placing mobile at the core of all your strategy and communication? Most of us aren’t…

Whether it is because of tracking, technology or budget, many marketers are not centralising a mobile strategy. 148 more words

Digital