Tags » Multinationals


Pepsi-Cola –  Feb-May 1992:

In a bid to revive their fortunes in South East Asia where Coca-Cola were outselling them by a huge distance (75% to 17% market share), Pepsi-Cola Philippine Inc.’s top brass put their heads together and came up with an ingenious marketing plan called the “The Number Fever”.The plan was simple: the underside of the bottle caps of some of their best selling drinks – Pepsi, Mountain Dew and 7 Up – would have a 3-digit number and a cash prize amount ranging from 1000 pesos to 1 million pesos imprinted on them. 607 more words


Your career and corporate companies

In two months from now, I will be celebrating my 10 years work anniversary. It seems like I started working ages ago, but I still remember most of my colleagues and what I was doing in my first job. 762 more words

Help Yourself

BREAKING: WikiLeaks Releases Trans-Pacific Partnership (TPP) Working Document

By Anita Stewart for Challenging the Rhetoric and Wise Women Media

WikiLeaks site released the working document for the TPP (Trans-Pacific Partnership) late yesterday. As usual, corporate media is saying little to nothing on this release at the time of this writing. 320 more words


WWORT? The "Alliance For Prosperity"

What would Oscar Romero think?

Whether one considers Romero a saint, or merely a patriot who died trying to save his country from further suffering and violence, somehow I don’t think he’d look down on El Salvador, Guatemala and Honduras with anything but sadness. 835 more words

Economy & Business

Tax Transparency Package has been proposed by the European Commission

The European Commission has proposed Tax Transparency Package to suppress illegal transactions between tax heaven countries and multinational corporations.

This Package aiming to deal with tax evasion includes the introduction of the automatic exchange of information about EU members’ respective tax legislations and other initiatives to promote the tax transparency in Eurozone. 199 more words


Venezuela’s relations with Guyana - commentary

Venezuela’s relations with Guyana

MARCH 8, 2015 · BY Stabroek News – Editorial

The week before last Takuba Lodge issued a press release stating that… 1,480 more words