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Evian- Advertising Strategy

Evian is a brand owned by Danone company in France. In the world bottled water market, Evian is absolutely premium brand served in starred hotel, banquets, golf courses, nightclubs and other high-end places. 734 more words

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The Explorer: "Did you know the world can fit in a bottle?"

If we had to create a new brand, what would it be? A good exercice we decided to give it a try. Also, we are proud to present you… The Explorer! 984 more words

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The Promising Growth of Functional Bottled Water

Functional bottled water has an increasing occupation of shelf placement in the supermarket rather than other soft drinks in recent years. Why does this situation of water industry could happen? 385 more words

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Challenges in the Bottled Water Industry

According to the theory of Maslow’s hierarchy of needs, people’s needs are always from low-level needs to high-level, that is form physiological needs to psychological needs. 488 more words

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