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Calling all hospitals: reduce Pharma marketing

My 2014 No Advertising Please campaign, while aimed at all doctors, ended up impacting mainly on GPs. The pledge not to see drug reps is more easily fulfilled when one is in autonomous, private medical practice. 304 more words

Naked Doctor

Today Tonight: product promotion dressed as health news

Last Friday on the Seven Network’s Today Tonight (TT), an episode on arthritis featured respected GP Dr Robert Menz, who gave a very solid interview – warning about the over-use of opioid medications, and promoting exercise and weight loss. 574 more words

Overtreatment

Fifteen things good doctors should avoid - Choosing Wisely II

This is important reading if you’re a doctor.

And maybe of some interest even if you’re not.

Following this year’s successful launch of the Choosing Wisely Australia… 396 more words

Overtreatment

The neglected art of stopping medications

Whenever a medication is re-prescribed, some thought should be given to the important art of ‘deprescribing’.

Doctors are taught far more about starting medications than stopping them, and most pharmaceutical research ignores the ‘cessation’ question altogether. 238 more words

Overtreatment