Tags » Naked Doctor

Pharma targeting nurses for ‘education’

Pharmaceutical companies are increasingly targeting nurses when it comes to industry-sponsored events.

Although nurse-only events are still uncommon (5% of all events), nearly twice as many pharma-sponsored events in Australia now have nurses present than have GPs. 433 more words

Medical Writing

Deprescribing: a fancy word for ceasing?

What’s old is new again. Hipster beards are so in, they’re out, and where we used to simply cease medications—we now deprescribe them. 568 more words

Medical Writing

Does high antibiotic use prevent serious complications?

BMJ article yesterday provided strong evidence that doctors who prescribe antibiotics at high rates for respiratory tract infections are not, in fact, protecting their patients from serious bacterial complications such as meningitis. 554 more words

Medical Writing

Calling all hospitals: reduce Pharma marketing

My 2014 No Advertising Please campaign, while aimed at all doctors, ended up impacting mainly on GPs. The pledge not to see drug reps is more easily fulfilled when one is in autonomous, private medical practice. 304 more words


Today Tonight: product promotion dressed as health news

Last Friday on the Seven Network’s Today Tonight (TT), an episode on arthritis featured respected GP Dr Robert Menz, who gave a very solid interview – warning about the over-use of opioid medications, and promoting exercise and weight loss. 574 more words