Tags » Nancy Siniard

Healthcare Marketing: For Stickiness - Motivate Your Audience

Understanding what motivates your audience helps make your message resonate.

Understanding your audience is a key ingredient for successful messaging. Healthcare marketers must know and understand their audience to effectively com… 912 more words

Jimmy Warren

Healthcare Marketing: The Big Data Debate

10 Marketers weigh-in on whether big data is useful or harmful. 

There is much talk today about “Big Data.  The availability of a massive amount of consumer data that can help marketers make their efforts more precise and with pinpoint targetability.  2,666 more words

Jimmy Warren

Healthcare Marketing: Current Trends in Social Marketing for Hospitals

Best practices for healthcare organizations utilizing social media.

Zsolt Bicskey writing for business2community.com recently gave what he thought were the top trends and best practices for using social media by hospitals and healthcare organizations.  437 more words

Jimmy Warren

Hospital Marketing: 5 Tests to Keep Your Brand Relevant

 A critical view of your brand can make it enduring and stronger.

A hospital’s brand is extremely important.  With the changing healthcare environment brands are in transition with new alliances, new ventures, a host of rating organizations, consumer-driven marketplace and so much more.  361 more words

Jimmy Warren

Hospital Marketing: Social Media Facts to Consider for 2014 (Part 4 of 4)

Facebook and YouTube are in your face!

The use of social media continues to grow.  Facebook now claims over 1 billion users worldwide.  It’s not just a phase; online social networking is here to stay.  454 more words

Jimmy Warren

Hospital Marketing: Social Media Facts to Consider for 2014 (Part 3 of 4)

Consumers are linking in!  But they aren’t very active.

As social networking sites grow, healthcare marketers must keep a close watch on which ones could be a useful marketing tool.  239 more words

Jimmy Warren

Hospital Marketing: Social Media Facts to Consider for 2014 (Part 2 of 4)

Social media has gone mobile. And smart phones are our constant companion.

As healthcare marketers experiment and learn more about social media it’s important to know the role smart phones play in a person’s social networking activities.  225 more words

Jimmy Warren