Tags » Nation Branding

Repositioning Turkish Brand after the Coup Attempt

When I accepted to serve as Academic Observer for The Place Brand Observer, I created a list of topics for all my posts for the upcoming six months. 79 more words

Nation/Place Brading

Hallåååå eller

Going to Gothenburg is really special. Going to Stockholm does not feel like going abroad but Gothenburg gives me back the foreign feeling. I don’t know how the trains run, I don’t know how far it is to the airport and I have no idea where the good cafés are. 424 more words

Let's talk about rice.....

The inspiration for this post is a combination of the Asian love for rice, a fabulous Vietnamese restaurant in London and the increasing importance of heritage branding of Asian commodity exports. 1,038 more words

Brand Strategy

Budweiser thinks it can rename itself "America"

Does Budweiser embody America?

Seeking to capitalize on patriotic fervor for the 2016 Olympic games, Budweiser announced yesterday plans to temporarily change its name to “America.” 235 more words

Is place branding a real discipline?

In my second post on the Place Brand Observer, I looked at place branding as an academic discipline. I was quite glad to see that the post already generated some discussion on the Observer’s… 30 more words

Nation/Place Brading

Curiosity Cabinet on tour

For the luxembourgish Presidency of the European Council from 01.07 – 31.12.2015 the Ministry of Culture commissioned me to design three spaces in the Justus Lipsius building of the Council of Europe in Brussels. 119 more words


Measurement Post in PlaceBrandObserver.com

As of last month, I started contributing to the Place Brand Observer as an Academic Observer. Basically, this is a sixth month journey during which I will blog about current research trends in the field of place branding. 208 more words

Nation/Place Brading