Tags » Nation Branding

Malaysia Airlines offloads key routes to Emirates

The tie up between Malaysia Airlines (MAB) and Emirates is an interesting one. On the one hand, there must be money to be made from these routes otherwise Emirates wouldn’t touch them and the cost to Emirates will be minimal because they are flying all these sectors anyway. 254 more words

Branding

Israel & Terror: A Case Study in Nation Branding

On Nation Branding:

While the practice of digital diplomacy brings with it many benefits to foreign ministries, its practice also poses many challenges. From the need to coordinate messages on a global scale, to the training of diplomats and ambassadors in the use of social media platforms, the practice of digital diplomacy requires a growing commitment of time and resources. 1,218 more words

Nation Branding - "a graphic negotiation with the past, present and future"

I have just attended a presentation by guest speaker, Javier Gimeno-Martínez (of VU University, Amsterdam), in which he spoke about how the branding of Belgian regions combines references to local history with hopes for the united EU future. 520 more words

Criticism

WHY THE SEOUL’S NEW BRAND “I.SEOUL.U.” IS A TOTAL DISASTER.

Seoul has recently changed its City brand from “Hi, Seoul” to “I.Seoul.U.” And it did not take long to grab the world’s attention, yet with critiques and mockings for the new name. 616 more words

Nation Branding

Latin American Media: Nation Branding in Colombia

Public Relations-Journalism is an oxymoron; PR is saying what someone wants to hear, and Journalism is saying what no one wants to hear.

This author isn’t sure who first said this, but she wishes it were her. 215 more words

University Of Florida

Highlights from the peerless 164-year-old World's Fair, before it closes this week

For the past six months, this year’s World’s Fair has quietly hummed along as an autonomous city on the outskirts of Milan. Spread across an area about the size of Monaco, some 200 buildings (representing 145 countries), plus parks, rivers, restaurants, museums and even a security force gave breadth to the event, also known as Expo Milano, while a daily roster of cultural shows, food tastings, and talks animated themes of nutrition, food scarcity and sustainable consumption. 1,203 more words

What is Nation Branding? [1]

Written by DY

“What is Nation Branding?” is a series of articles introducing the concept and clarifying the focus area for the nation branding relate… 280 more words

Nation Branding