Tags » Nation Branding

Let's talk about rice.....

The inspiration for this post is a combination of the Asian love for rice, a fabulous Vietnamese restaurant in London and the increasing importance of heritage branding of Asian commodity exports. 1,038 more words

Brand Strategy

Budweiser thinks it can rename itself "America"

Does Budweiser embody America?

Seeking to capitalize on patriotic fervor for the 2016 Olympic games, Budweiser announced yesterday plans to temporarily change its name to “America.” 235 more words

Is place branding a real discipline?

In my second post on the Place Brand Observer, I looked at place branding as an academic discipline. I was quite glad to see that the post already generated some discussion on the Observer’s… 30 more words

Nation/Place Brading

Curiosity Cabinet on tour

For the luxembourgish Presidency of the European Council from 01.07 – 31.12.2015 the Ministry of Culture commissioned me to design three spaces in the Justus Lipsius building of the Council of Europe in Brussels. 119 more words

Branding

Measurement Post in PlaceBrandObserver.com

As of last month, I started contributing to the Place Brand Observer as an Academic Observer. Basically, this is a sixth month journey during which I will blog about current research trends in the field of place branding. 208 more words

Nation/Place Brading

Is Digital Diplomacy Really Domestic Diplomacy?

On the 30-31 of March of 2016, the Israeli Foreign Ministry and the University of Tel Aviv co-hosted Israel’s first digital diplomacy conference. Alongside representatives from 20 foreign ministries, and leading academics from the fields of communication, international relations and diplomacy, we endeavored to further investigate the term “digital diplomacy”. 915 more words

Stunning photos by an Iranian physicist capture the Iran outsiders never get to see

Mohammad Reza Domiri Ganji is a 25-year-old Iranian physics student. But he spends his free time obsessing over how to make photos that will reveal Iran’s architectural heritage and natural beauty to the rest of the world. 104 more words