Tags » Nation Branding

Nation Branding!? Afinal o que é?

A realidade económica e social do mundo, é caracterizada por um nível complexo de dependência, competição e cooperação entre as nações.

Nation Branding, neste contexto, funciona como um mecanismo estratégico, cujo objectivo é melhorar a competitividade e o desenvolvimento do território, através de acções que podem impactar positivamente na diferenciação, comunicação das suas vantagens competitivas do território. 277 more words

Brand

Another Analysis of Turkish Referendum: A New Turkish Brand?

As  my beloved home country, Turkey, has just voted “yes” on proposed constitutional changes that made current president Recep Tayyip Erdogan pretty much president until 2029* and gave him extensive powers that will (I guess) enable him to enact all the policies he did not have the resources to enact  – despite being in politics since 1983, an elected official from 1994 to 1998, and controlling the executive branch since 2002, controlling the executive branch with little to no opposition from the legislative branch since 2007, with little to no opposition from the judiciary branch since 2010. 602 more words

Turkey

Judging a Country by Its Logo: Gestalt Principles in Nation Branding

It is said that we should never judge a book by its cover. We shouldn’t make prejudgments based on the outside. However, images and illustrations make publications and ads more interesting. 1,272 more words

Blog Post Series 1

What Facebook Means by Re-booting Globalization: Part I

In a recent essay on redefining globalization, Mark  Zuckerberg cautioned that globalization was something that was considered normal by people and governments across countries, are now being increasingly seen and used that contradicts the very outcome of globalization. 148 more words

Branding And Communication

(Not quite so) Liberal Sweden

Sweden is trendy & liberal, Estonia’s a grey former communist state and who knows much about Finland?  But on a recent trip, many of these pre-conceptions were challenged.  1,117 more words

Baltics

Flat but Delicious: Learning about Brand Estonia

Sweden is trendy & liberal, Estonia’s a grey former communist state and who knows much about Finland?  But on a recent trip, many of these pre-conceptions were challenged.  1,415 more words

Baltics