Tags » Nation Branding

Nation-Branding Lite? The GREAT Campaign

Since 2012 the UK has been running promotional campaigns in selected countries under the strap line Britain is GREAT. The GREAT campaign is primarily focused on attracting investment, tourists and students as well as pushing British exports. 246 more words

UK Public Diplomacy

No room for Stuart Hall in Brand Jamaica?

There is a curious affinity in Jamaica for the idea of branding and a certain obsession with the notion of ‘nation branding’ (as noted in my previous post… 2,489 more words


To Brand or Not to Brand Jamaica...

In the middle of July there was a good little conference on re-imagining Jamaica organized by two academics from the Jamaican diaspora, Hume Johnson (Assistant Professor of Public Relations, Roger Williams University, USA) and Kamille Gentles-Peart (Associate Professor, Roger Williams University, USA). 1,571 more words


Can Brand NASA Aid Brand America?

There is a popular urban legend according to which during the space race of the 1960’s, NASA spent substantial resources on developing  a special pen for Astronauts that could work in a zero gravity environment. 1,188 more words

#Travel: Top 10 funny travel ads

Top 10 funny travel ads 

By Ana Beatriz Ribeiro

The long winding road of travel can be filled with humor. And humor sells. I woke up with this idea today, and decided to run with it. 898 more words


It'll take more than creepy campaigns to increase visitor arrivals to Thailand

I came across what I think is a new blog called Cross Channel Talk recently that has an interesting post on “Selling Nationalism”. The post discusses the concept of promoting the national identity to drive up visitor numbers. 302 more words


People have relationships with people, not with ideas, not with programs.

Few are the opportunities one gets to meet the future head on, face to face. And fewer are the opportunities to be part of shaping that future. 413 more words