Tags » Nation Branding

From Digital Tactics To Digital Strategies: Practicing Digital Public Diplomacy

Note: This post was co-written with Prof. Corneliu Bjola and first appeared on the USC Center for Public Diplomacy Blog

On the 1st and 2nd of February 2017, the Oxford Digital Diplomacy Research Group (DigDiploRox) took part in The Hague Digital Diplomacy Camp. 853 more words

Digital Diplomacy

SIX tips from Fusionbrand on how to avoid the same fate as Tourism Malaysia

Yes it looks like an irresponsible adult allowed a petulant child with a grudge against the creative fraternity loose on a very old software programme and yes, it should never have made it past the idea stage. 1,775 more words

Branding

The Digital Disruption of the Two Level Game

In 1988 Robert Putnam conceptualized diplomacy as a two level game. At the first level lies the world of domestic or national politics. At the second level lies the world of international politics. 1,784 more words

Digital Diplomacy

Nation Branding - "a graphic negotiation with the past, present and future"

I have just attended a presentation by guest speaker, Javier Gimeno-Martínez (of VU University, Amsterdam), in which he spoke about how the branding of Belgian regions combines references to local history with hopes for the united EU future. 520 more words

Criticism

America's Selfie in the Age of Trump

Note: This post first appeared on the Global Policy website

For over a decade the State Department has relied on social media sites to counter extremist narratives, engage in conversation with foreign publics and shape the global diplomatic agenda. 1,554 more words

Digital Diplomacy