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Check out NBA's "This is why we play" ad campaign

This is it, the NBA’s ad campaign for the coming season: “This is why we play.”

It’s a nice touch mixing in people playing hoops in a lot of spots — from playgrounds to wheelchair games — along with NBA stars past and current. 17 more words

NBA Business

Report: NBA studying wearable technology for game use

The NBA is already becoming more and more data driven, or at least the reams of data coming in are being considered in basketball decision making. 741 more words


Stance reveals first set of on-court socks for NBA teams

The NBA has a new partnership with the sock company Stance, which has designed socks home and road socks for all 30 teams to be worn during games this season. 59 more words

NBA Business

Clippers' owner Steve Ballmer rejects $60 million a year local TV deal, may start streaming service

Right now, over-the-top local and national television deals are fueling the NBA — the league’s salary cap is going to jump $40 million a year per team in the next two years because of a new national television deal. 542 more words


The officials are official: referees union ratifies new seven-year deal with NBA

It’s not just the players and owners who are going to see a little extra cash as the new television deal money starts to flood the system, the referees are as well. 186 more words

NBA Business

Report: NBA and referees' union reach agreement on seven-year labor deal

In addition to the looming CBA negotiations with the players’ association, the NBA was also coming up on the end of their labor agreement with the National Basketball Referees Association. 248 more words

Top Posts

Report: NBA planning to seed conference playoff teams 1-8

In recent years, the NBA’s division system has come under criticism. In particular, the fact that division winners are guaranteed a top-four seed regardless of record has become a point of contention. 161 more words

NBA Business