Tags » Netnography

8 types of online community participants

Kozinet (2010) describes eight types of participants for online communities. This is a very useful knowledge to help really understanding the actors of an online community. 435 more words

Marketing

Netnography #3: Vive la difference?

Although I have yet to become better acquainted with the principles of ethnography through some of the standard texts, Kozinets (2010:60) provides a useful starting point: 402 more words

Methodology

Netnography #2: Entrée ... mine was the salmon coulibiac.

On entering the field, Kozinets (2010:75) advocates a participative approach, suggesting that a passive, observational netnography which ‘removes the opportunity to experience embedded cultural understanding’ will have a negative impact on the subsequent interpretation. 580 more words

Methodology

Netnography #1. Communities?

Now I have Associate Membership of the Library, I’m able to borrow books. Yipee! I’ve decided to open with a few volumes which might inform my methodological approach or methods and have just completed ‘Netnography’ by Kozinets (2010). 450 more words

Methodology

Virtual Ethnography, Online Market Research, and #Normcore

I’ve had an interest in online communities and virtual ethnography since my first year of undergrad. I remember that in those early university days, what fascinated me about anthropology was its ability to expose and interrogate difference. 768 more words

Digital Marketing

So many websites

It is not such an easy task to decide on which websites to use for the netnography. I think it would be easier if I was looking into researching some foreign destination. 84 more words

Why netnography?

Whatever I am planning to do or buy or find, I go to the internet: trying to find a new book to read, thinking about changing shampoo, looking for interesting places to visit – I find the best reviews on blogs and forums. 21 more words