Tags » Netnography

Appendix

The data from the netnography research has been exported into three documents. This is due to the fact that we used the trial version of ATLAS.ti, and when trying to merge all datasets into one, it gave us the notion that it was not possible in the trial version to have more then 100 quotations in one file. 76 more words

#Starbucks

Netnography

In order to find adequate online communities to collect data from, we developed a list of search terms. Using these search terms would ensure that we find communities that directly address our trend and our research question. 2,843 more words

#Starbucks

Innovating on Facebook

Customer feedback represents a rich source of ideas for product innovation. However, the traditional methods of customer feedback collection– surveys, focus groups and ethnography–are labor-intensive and costly, so that only large and resource-rich firms can take full advantage of this approach. 405 more words

Innovation

Applying open innovation tools to business model innovation

Recently, I proposed a “map” of existing open innovation tools based on the identity of open innovation partner(s) and the mode of interaction between them. 611 more words

Innovation

A map of open innovation practices


A problem that I see with the current literature on open innovation is that while focusing predominantly on theoretical aspects of the concept (value proposition, strategic alignments, governance and management, human capital and culture), it pays little attention to the description of specific open innovation practices. 543 more words

Innovation

Twitter x IICS - A netnography of the IICS community in Twitter.

What is Twitter?

Twitter is an online networking site that allows users to post and read short 140-characters messages called “tweets”. These short message or tweets could be anything the user would wish to share to their “ 2,278 more words

Netnography

reddit: A Netnography of the Reddit r/Philippines Community

Part 1: Introduction

A Primer on Reddit

Reddit is a website, a collection of entries submitted by its registered users. It is a community where people could submit links of a picture, an article or a video. 2,684 more words

Netnography