This book draws together a collection of essays on online social research brought under three main themes: Methods, Issues and Ethics.
Published in 2004, the areas researched are very contemporary to the era and include… 407 more words
On entering the field, Kozinets (2010:75) advocates a participative approach, suggesting that a passive, observational netnography which ‘removes the opportunity to experience embedded cultural understanding’ will have a negative impact on the subsequent interpretation. 580 more words
I’ve had an interest in online communities and virtual ethnography since my first year of undergrad. I remember that in those early university days, what fascinated me about anthropology was its ability to expose and interrogate difference. 768 more words