Tags » Netnography

Berkenalan dengan Netnografi

Bermula dari “conviviality” pada flatform sosial media, terutama Facebook, Twitter dan blog.  Selain bahwa pengguna secara berlebih dianggap membawa banyak mudarat (penarikan diri dari kehidupan sosial nyata), dalam praktik dan pengalaman saya, juga mengandung manfaat, terutama dalam mobilisasi, komunikasi, dan intraksi pada aktivisme digital yang menemukan conviviality nya di sosial media. 389 more words

Summer is for research: a report from the field

Montreal in the summer is uniquely beautiful, as in this photograph of the city landscape I took when crossing Jacques Cartier Bridge.

Summer is also the season for writing and getting research done before the start of the new academic school year, and for me it will be an especially busy one, as I am nearing the end of my doctoral studies. 88 more words

Research

Appendix

The data from the netnography research has been exported into three documents. This is due to the fact that we used the trial version of ATLAS.ti, and when trying to merge all datasets into one, it gave us the notion that it was not possible in the trial version to have more then 100 quotations in one file. 76 more words

#Starbucks

Netnography

In order to find adequate online communities to collect data from, we developed a list of search terms. Using these search terms would ensure that we find communities that directly address our trend and our research question. 2,843 more words

#Starbucks

Innovating on Facebook

Customer feedback represents a rich source of ideas for product innovation. However, the traditional methods of customer feedback collection– surveys, focus groups and ethnography–are labor-intensive and costly, so that only large and resource-rich firms can take full advantage of this approach. 405 more words

Innovation

Applying open innovation tools to business model innovation

Recently, I proposed a “map” of existing open innovation tools based on the identity of open innovation partner(s) and the mode of interaction between them. 611 more words

Innovation

A map of open innovation practices


A problem that I see with the current literature on open innovation is that while focusing predominantly on theoretical aspects of the concept (value proposition, strategic alignments, governance and management, human capital and culture), it pays little attention to the description of specific open innovation practices. 543 more words

Innovation