Tags » New Business Model

Fierce Excerpts: Communicating the new business model for 2015 beautifully through excellent creative.

Now Reading | Agency of the Year: How R/GA Dominated Digital by Finding its TV Groove | Adweek

http://www.adweek.com/news/advertising-branding/agency-year-how-rga-dominated-digital-finding-its-tv-groove-161925

Especially when compared to more workaday ads the agency made for Ameriprise in 2010, the Beats campaigns signal R/GA’s maturation into a shop that can deliver not only great digital products but also truly top-tier TV spots, vaulting ahead of its digital rivals. 232 more words

Fierce Strategy + Creative

Identifying New Business Models

Previously serving as the global president of skincare at Johnson & Johnson (J&J), Stefano Curti works as the CEO of a venture capital backed company in San Francisco. 190 more words

Stefano Curti

Purchasing a new car online...you better get familiar with it!

I’ve never doubted it. Purchasing a new car online will be a common process.

In fact, the Netcar project was founded in 2010, based on a keen awareness of the potential of that trend and on the will to change the way cars are bought and sold. 808 more words

Car Industry

'Purchasing a car, the best price from wherever you are' (António Freitas de Sousa, In DE, 2 August 2014)

In the beginning of August, the portuguese journalist António Freitas de Sousa wrote an article about Netcar in the newspaper Diário Económico and that article gave rise to an enormous interest in our project. 538 more words

Car Industry