Tags » New Coke

They Started It, And They Still Missed It

Pepsi recently announced the “return” of Diet Pepsi with aspartame. This caused a big to do on a recent conference call. Aspartame was removed from many diet drinks due to consumer concern about health issues. 205 more words


The Imitation Game: Bad movies following good leaders

Who here remembers New Coke? Introduced in the 1980s, New Coke was a brand new version of the usual Coca-Cola formula designed more or less to try to imitate the sweeter cola taste of Pepsi. 1,230 more words


The Day the Hardworking Staff at Campaign Outsider Went Viral

Full disclosure: The hardworking staff has a small but deeply disturbed following at Campaign Outsider, and we appreciate each and every one of you splendid readers. 146 more words

Coca-Cola Classy: Runs NYT Tribute to Pepsi's Roger Enrico

Former PepsiCo chief Roger Enrico died last Wednesday, just early enough to get his due before all obits were swamped by Muhammed Ali’s.

New York Times obituary… 151 more words


April 23rd in history:

April 23rd is believed to be William Shakespeare’s birthday, in 1564. It is also the date when Shakespeare died in 1616 – and the date when his play “The Merry Wives of Windsor” opened in 1597, with Queen Elizabeth in the audience. 83 more words

Today In History

Forget the Elephant. It’s the Gray Rhino in the Room that Can Make or Break You.

Michele Wucker
The Gray Rhino

Michele Wucker is the author of the new book The Gray Rhino: How to Recognize and Respond to the Obvious Dangers We Ignore… 159 more words

Marketing Thought Leadership Podcast

The "New Coke" of the 2016 Republican Primaries: The Scripted Failure of Marco Rubio

Sometimes, power brokers are so convinced of their own intelligence that they overlook whether the American public actually wants the product they’re shoving down our throats, and the result is a major fiasco.   1,330 more words