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April 23rd in history:

April 23rd is believed to be William Shakespeare’s birthday, in 1564. It is also the date when Shakespeare died in 1616 – and the date when his play “The Merry Wives of Windsor” opened in 1597, with Queen Elizabeth in the audience. 83 more words

Today In History

Forget the Elephant. It’s the Gray Rhino in the Room that Can Make or Break You.

Michele Wucker
The Gray Rhino

Michele Wucker is the author of the new book The Gray Rhino: How to Recognize and Respond to the Obvious Dangers We Ignore… 159 more words

Marketing Thought Leadership Podcast

The "New Coke" of the 2016 Republican Primaries: The Scripted Failure of Marco Rubio

Sometimes, power brokers are so convinced of their own intelligence that they overlook whether the American public actually wants the product they’re shoving down our throats, and the result is a major fiasco.   1,330 more words



As of 2015, Coca-Cola is one of the largest company brands in the world. It is often simply referred to as Coke. But this huge company didn’t start out this way. 242 more words

Santa Claus

Adult student woes... Or maybe advantages?

I don’t realize how old I am. I don’t have kids to gauge my own age, but when I am surrounded by kids (or young adults rather) in a classroom, I see just how “experienced” I truly am. 511 more words


For what it's worth, 11/05/15

I’ll have the fish bladder on the side, please

Throughout my youth, it was an indisputable fact that the Edsel was the worst marketing move in the history of marketing. 380 more words

In The News

When Vegans Go Too Far

I’ve got nothing against vegans.  Sure, their diet is unnatural and contrary to the laws of natural selection that made homo sapiens the most successful omnivores in the history of the world — but I’m a big believer in live and let live.  304 more words