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April 23rd in history:

April 23rd is believed to be William Shakespeare’s birthday, in 1564. It is also the date when Shakespeare died in 1616 – and the date when his play “The Merry Wives of Windsor” opened in 1597, with Queen Elizabeth in the audience. 83 more words

Today In History

If it Ain't Broke, Fix It (Also Tuesday TV Talk)

Remember Qwikster, and how great that turned out? Like, worse than New Coke?

Well, you know those star ratings on Netflix? I don’t know about anyone else, but when I’ve never seen or heard about a show, I kind of rely on those. 244 more words


How Not To Involve Customers

In 1985 one of the biggest brands in the world nearly destroyed itself – by listening to what customers said.

Coca-Cola developed a product dubbed “New Coke” that was slightly sweeter than the original. 879 more words


Is Trump the "New Coke" of politics?

New Coke was introduced when I was in graduate school in 1985, replacing the iconic brand with a sweeter, supposedly better tasting formulation. The change was a complete and total failure with Coca Cola Classic reappearing after a few months, or was it? 156 more words

Donald Trump

The Evolution of Skrillex and Dillon Francis: A Fan's Perspective

By: Jenna Horning

“Asking an artist to never change their style is like asking a child to never go thru puberty,” tweets OWSLA artist Josh Pan. 1,150 more words


Michael Bitsoff Recalls a Marketing Soda Pop Blunder

Image: Jetijonez

Considered one of the greatest marketing blunders in history, on April 23, 1985 the 99-year-old Coca-Cola Company announced it was “improving” its original soda formula for a newer, sweeter version that would appeal to a wider consumer market. 50 more words

Coke Zero re-formulation: Is this New Coke all over again?

Remember when Coca-Cola almost lost its empire and angered thousands of Americans back in 1985? Pepperidge Farm remembers…

Quick background for those of you unfamiliar with it: In the years leading up to 1985, Coca-cola and Pepsi had a very publicly unhealthy relationship – something along the lines of McDonalds and Burger King or Kanye West and Taylor Swift – the type of very tense, very public feud that takes up a lot of both parties’ time but propels them to fame by increasing their awareness in the public eye. 784 more words