Tags » Niche Marketing

From Niche to Mass-market: The Tesla Story

Over time, we’ve seen a number of companies that acquire leader status in their product/ service either by slightly improving their product over existing competitor products or by providing the same product at a lower cost either by operational efficiency or loss-leadership. 639 more words

Niche Marketing

What is a niche market?

What is a niche? What is niche marketing? In this video I give three tips on how to create your niche and how to provide a product to boost you customer satisfaction! 22 more words


The Business of Being an Author

Most authors at some point approach the sales of their book as if there is either some magic involved or as if it is something that some nebulous “other” is supposed to do for them. 779 more words

Reputation Building

Influencers: A New Approach to Marketing?

Word of mouth marketing has evolved since the growth of social media, but how much power do people really have on a business’s campaign or product? 274 more words


Find Your Niche in 60 Minutes or Less With These 4 Questions

Creating a value proposition that investors and customers are likely to buy into isn’t easy. After all, you need to distinguish your brand from the thousands of other startups competing against you every day. 180 more words

ABCs of Niche Marketing

Discover high-traffic, low-competition niches. Use a keyword tool to identify potential niches. Ideally, identify a niche that you are truly passionate about.

Keyword Tool