The U.S. smartphone user is much more likely to access content through apps (89 percent of time spent) compared to mobile Web (11 percent of time spent). 235 more words
Tags » Nielsen
Most pay-TV providers don’t like to remind consumers that there is plenty of freely available over-the-air TV, but the folks at Cablevision seem to be taking a “if you can’t beat ’em, give ’em antennae” attitude by acknowledging that some customers are destined to cut the cord (or to never connect that cord in the first place). 285 more words
The people who keep tabs on TV viewership are throwing cold water on the idea that younger consumers are abandoning cable and satellite TV.
In a press briefing held Thursday, executives from Nielsen suggested cable subscribers who also have a subscription-video-on-demand service are more likely to drop the SVOD than they are cable. 193 more words
Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here:ow.ly/CfFWE… 106 more words
Nielsen’s firing back at critics, including media execs, who say that the ratings agency fails to count people who watch TV on digital platforms. It can count them — and even include them in audience tallies. 300 more words
This post is part of the Grammar Heuristics Project, a short study on grammar websites that I am conducting via blog. For more information, please visit my earlier post, … 472 more words