The Nielsen Global Generational Lifestyles Survey reveals that 22% of Millennials consider buying a house a future goal and 36% intend to “make a lot of money.” An interesting read…
Tags » Nielsen
Today on RBDR:
1) Fox Television announces it will no longer announce overnight numbers generated by Nielsen; instead, it will emphasize 3-day and 7-day viewing data from multiple sources. 76 more words
Mark Penn’s Stagwell Group has agreed to acquire National Research Group from Nielsen for an undisclosed price.
The firm, which has over 100 employees and offices in Los Angeles and London, provides Hollywood studios with tracking data in the weeks leading up to the release of their movies. 247 more words
UPDATE: One rumored name Deadline has been hearing as aggressive in the hunt to acquire National Research Group: Steve Ballmer, the former Microsoft CEO who has made a name for himself in Hollywood as the owner of the Los Angeles Clippers. 335 more words
By now, most marketers understand the unique benefits of programmatic but still feel concerned about quality and audience measurement. Much of programmatic inventory is still relegated to remnant, non-premium placements, so viewability is a major challenge for advertisers looking to transact programmatically. 469 more words