Tags » Nielsen

Millennial Lifestyles

The Nielsen Global Generational Lifestyles Survey reveals that 22% of Millennials consider buying a house a future goal and 36% intend to “make a lot of money.” An interesting read

CMC News


If you accomplished your bucket list, but couldn’t talk about it or share your stories over a beer, it just wouldn’t be the same.

Humans are inherently social and new research further underscores just how hardwired we are. 797 more words

Fox abandons overnight ratings. Yahoo Mail may restrict ad blocking. (RBDR 11.23.2015)

Today on RBDR:

1) Fox Television announces it will no longer announce overnight numbers generated by Nielsen; instead, it will emphasize 3-day and 7-day viewing data from multiple sources. 76 more words


Movie Tracking Specialist NRG Bought by Mark Penn's Stagwell

Mark Penn’s Stagwell Group has agreed to acquire National Research Group from Nielsen for an undisclosed price.

The firm, which has over 100 employees and offices in Los Angeles and London, provides Hollywood studios with tracking data in the weeks leading up to the release of their movies. 247 more words


Nielsen NRG Acquired By Mark Penn's Stagwell Group

The buyer of Nielsen’s movie research arm Nielsen NRG now has a face, and at least one of those faces is someone we told you was kicking the tires… 281 more words


Nielsen Has A Buyer For NRG; Clippers Owner Steve Ballmer In The Chase?

UPDATE: One rumored name Deadline has been hearing as aggressive in the hunt to acquire National Research Group: Steve Ballmer, the former Microsoft CEO who has made a name for himself in Hollywood as the owner of the Los Angeles Clippers. 335 more words

Breaking News

Overcome Viewability Challenges In Your Next Programmatic Campaign

By now, most marketers understand the unique benefits of programmatic but still feel concerned about quality and audience measurement. Much of programmatic inventory is still relegated to remnant, non-premium placements, so viewability is a major challenge for advertisers looking to transact programmatically. 469 more words