Tags » Nielsen

Are DVRs going the way of VCRs?

The DVR is a wonderful device.  Digital Video Recorders let you record all the TV shows you want and watch them on your schedule. 304 more words


Nielsen to Retire Paper TV-Ratings Diaries

Nearly two decades into the 21st century, Nielsen is ready to ditch dead trees for digital.

The measurement company announced Wednesday that it will introduce electronic measurement in 140 television markets that still rely on the old-school method of gathering paper diaries from viewers to calculate television ratings. 274 more words


Twenty Percent View Eighty Percent Of Smartphone Video

As per the Reach and Advertising impact study by Nielsen, the Top 20 percent of users consume 52 percent of media in terms of the time spent. 428 more words


Does Cable Still Need to be in the Bundle?

I’ve read several things lately that make me wonder about the need to include cable TV in the bundle. I saw an article that blamed part of Google Fiber’s performance on the fact that Google’s cable TV is more expensive than the competition. 711 more words

What Customers Want

An Open Letter to Radio: $20 billion by 2022 (#20x22)

Below is an open letter to the radio industry: Published Labor Day 2016


As a radio professional, regardless of your title, market size, level of influence or years left until retirement, this is for you. 859 more words

Shit that makes me cry, Volume 1: Nielsen: Symphony no. 1

As a grown man with a job who occasionally pays bills, society tells me that generally speaking I ought not cry. Normally, I take society up on that, encasing my emotions in enough metaphorical lucite to protect that… 781 more words


Nielsen: Symphony No. 3: “Espansiva”

Carl Nielsen wrote his Symphony No. 3 during the years 1910-1911, at the same time, incidentally, that he was writing the Violin Concerto that I featured on this blog in December 2014.  544 more words

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