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Ratings Battle: Are Nielsen and comScore Destined to Duke it Out?

Nielsen has come under criticism for not adopting fast enough to the changing media landscape, especially when it comes to the development of a TV equivalent streaming rating. 514 more words

Social Media

Five Steps To App Engagement Strategy For Your Brand

An App Engagement strategy is critical for your business as research shows that US consumers time on apps makes for 90 percent of the time spent on their mobile devices, which has grown by 35 percent in Q2 2015, over Q2 2014. 820 more words

Social Media

This Arial View: Courtesy of the Goodyear Blimp

Along with a sold out crowd and a title on the line, another indicator the game you’re watching matters is the overhead presence of the Goodyear Blimp. 513 more words

We're All Mobile Addicts Now

It’s official. According to Flurry, Yahoo’s mobile research arm, 280m of us are now mobile addicts, launching apps 60 or more times a day (‘Mobile Addicts Multiply Across the Globe’). 440 more words


Nielsen is now tracking ratings for nearly 1,000 streaming shows

Nielsen started measuring viewership data on streaming sites last winter as a means of giving major studios like 20th Century Fox and NBCUniversal a clearer sense of how streaming affects their revenue. 78 more words

TV & Movies

Engaging TV Audience with Social Media: Statistics and Opportunities

Studies show that the TV audience’s size and engagement are highly correlated with the audience’s social media activities about the show. Recent data also show that time-shifted viewing of TV programs is on the rise. 574 more words


Speedway: Belle Vue Win the Battle, But lose the War



Belle Vue Aces inflicted a body blow upon one of their fellow play-off challengers in the Swindon Robins on Monday night after they overcame the Wiltshire side 48-42 win at Kirkmanshulme Lane. 1,500 more words