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How Internet Video View metrics can lie to you

Kevin Draper wrote a brilliant analysis on Internet Video views in Gawker that really puts things in perspective.

“100% bullshit,” is what he called Internet Video View metrics. 295 more words

Digital

ESPN asks for out-of-home viewing numbers from Nielsen to boost ratings for advertisers

Viewing and consumption patterns are shifting. People don’t always watch game at home or through cable anymore and that has led to a decrease in ratings for a lot of channels. 362 more words

Media

ESPN to Measure Out-of-Home Viewing Through Nielsen

As reported by David Bauder of the Associated Press, ESPN is becoming one of the first television networks to partner with Nielsen on incorporating data on those watching the networks outside of the home. 22 more words

ESPN to Measure Out-of-Home Viewing Through Nielsen

As reported by David Bauder of the Associated Press, ESPN is becoming one of the first television networks to partner with Nielsen on incorporating data on those watching the networks outside of the home. 191 more words

Broadcasting

Happiness is a book on Nielsen

At last I have managed to get the descriptions of all six books onto nielsen title editor. Being a publisher as well as an author puts extra pressure on and, although I love the marketing side, doing promotion is taking up all my time at present and I don’t feel inclined to write. 50 more words

Books

[HN, HCM] Nielsen Tuyển Thực Tập Sinh Nhiều Vị Trí 2016

ABOUT NIELSEN

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. 410 more words

Thực Tập

Big Data Era Dawns for Advertising Dealmakers

Reliable ratings for cross-platform viewership are not quite ready for primetime this year, but industry experts expect the playing field to change dramatically by next year’s upfront. 527 more words

News