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Nielsen ISBN Store a Hit

After nearly 50 years of promoting and selling ISBNs and prefixes to publishers in the UK & Ireland via a manual process, Nielsen has launched an online store that enables publishers and self-published authors to go to one site and purchase ISBNs, Book2Look widgets and a subscription to their BookData Enhanced service, enabling publishers to enrich their title records. 41 more words

Publishing

Why digital may not take all of the ad dollars: that darned Pareto Principle

Digital advertising spending has grown over the last decade by stealing a lot of share from print magazines and newspapers and some other categories. But the odd thing is that ad spending in North America for both TV and radio advertising is NOT collapsing in the same way as print. 421 more words

US Adult Media Consumption Up YoY; Live TV Viewing Down

According to Nielsen, US adults now consume 10 hours and 39 minutes of media a day, an increase of 1 hour from last year.  This is mainly due to more time being spent using apps/Web on their smartphones and tablets than in 2015. 37 more words

Latest News

Consumer banking changes ... but there's a lot that stays the same, too.

There’s no doubt that electronic banking is a win-win for both bank customers and banks themselves. Not only has convenience been improved exponentially, but electronic banking has helped financial institutions expand the scope of their services without incurring as much of the cost associated with bricks-and-mortar branch banking expansion. 356 more words

Business

Carl Nielsen 'Symphony 2 - The Four Temperaments': A Character Study

Good afternoon readers, thank you for returning to my blog to read my 14th blog in my August Alphabet Challenge. Its day N and today I shall be delving into the wonders of Danish composer, Carl Nielsen. 2,170 more words

Classical Music

Cơ hội trở thành cộng tác viên của Nielsen với mức lương hấp dẫn

Mong muốn một công việc năng động và chán ghét cảnh đóng đinh tại ghế văn phòng cả ngày? Hãy trở thành cộng tác viên thu thập thông tin thị trường của Nielsen. 453 more words

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