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Nielsen examines spending power of Black super consumers

According to a new report by Nielsen titled “The Making of a Multicultural Super Consumer,” “Multicultural consumers are rapidly becoming the core of the U.S. 529 more words


Native Video Advertising At Scale For Brand Metrics and Advertising Campaign Goals

Mobile  advertising has delivered on Brand Performance Metrics, with a clear lift on most parameters including Brand Favorability.

Mobile is key to engaging audiences and native video advertising seems to be gaining ground with Digital video performing better for Brands compared to display advertising. 230 more words

Social Media

Stop killing television

Remember back in the olden days when the number of TV stations could be counted on one hand? Well, neither can I because I’m not a hundred years old, but you get the idea. 616 more words