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Aften ved Fredrikstad

Information: This piece is titled Aften ved Fredrikstad by Amaldus Nielsen.  It was created on December 31, 1908. The artist is Danish. The medium is oil on canvas. 54 more words

Oil

The best jelly

Jacob loves Grandma’s homemade jelly! I think he charmed her, because she let him take home the rest of the jar from Thanksgiving!

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He had two pieces of toast with jelly when we got home from thanksgiving, and woke up asking for more. 21 more words

How Should I Rate This?

With all the different ways to consume television these days, rating systems are trying to play catch up.

Companies like Nielsen have always been able to rate how a show on cable TV is doing by the amount of views it has on a regular basis. 169 more words

DVRs Change Ratings

In the past few years, television viewers have stopped rushing home to watch their favorite shows and instead have begun using DVRs more than ever. DVRs and VCRs have been around for a while, but within the past decade they have been used more and more. 172 more words

The Brains Behind Better Marketing: Using Neuroscience to diagnose and optimize marketing efforts, By Michael Smith, Nielsen Consumer Neuroscience

Live note taking at the November 10, 2016 webinar. Any errors are my own.

  • Consumer neuroscience is relative new, over the last decade
  • Think then feel, weighs pros and cons of product benefits and through rational optimization and then you think about some products being more valuable.
  • 561 more words
Marketing Research

ESPN and the Cable Industry

I’ve been writing periodically about ESPN because they seem to be the poster child for what is happening to cable TV and to programmers in the country. 642 more words

The Industry