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Nielsen to Start Measuring Streaming Video

While the average American still watches 141 hours of live TV a month – four hours per day – this number is dropping as more Americans stream web video on multiple devices. 23 more words

Blog

Four years in a row: WREG News Channel 3 tops local news ratings in May

MEMPHIS, Tenn. — WREG-TV News Channel 3 beats all competitors in local news ratings for the fourth year in a row, once again topping all other stations. 681 more words

News

„Nielsen“: 42 proc. lietuvių gyvą bendravimą pakeitė elektroninis

Sparčiai besivystanti skaitmeninė aplinka ir nauja realybė aktyviai įsijungia į kovą dėl vartotojų dėmesio. 42 proc. lietuvių yra įsitikinę, kad gyvą bendravimą jau išstūmė elektroninis. Lietuva šiuo klausimu yra Baltijos šalių viduryje – taip galvojančių latvių yra 34 proc., estų – 54 proc., Europos Sąjungos vidurkis siekia 52 proc. 335 more words

Tyrimas

Our Shifting Viewing Habits

Nielsen did a huge survey earlier this year where they asked 30,000 viewers worldwide questions about how they view video content. The responses show how quickly people are changing their viewing habits in response to the proliferation of new options. 747 more words

The Industry

The Putinist Economic Miracle

As Inflation Soars, One in Five Russians Can Only Afford Bare Necessities
Delphine d’Amora
May 14, 2015
The Moscow Times

Many Russians flocked to stores late last year as the ruble plummeted against the euro and dollar, eager to get the most out of their savings before the prices of imported goods rose. 414 more words

Putinism

Total It Up or: How I Did My Part for TV

Salutations™!!

Have you ever done the Nielsen Ratings Diary? I was contacted about 2 months ago about interest. First it was a mailing with a survey as to my interest and eligibility. 648 more words

Life As We Know It

Coming Up Short: Relying on Buzzwords and Gimmicks

As highlighted in last month’s End Result, iconic brands such as Coke are customizing and personalizing their products like never before. This summer, Lay’s is the latest brand to get in on the act. 570 more words