Media metadata company Gracenote is looking to be the one-stop data provider for TV providers, device manufacturers and various media distribution services. To do so, the company has unified its vast stores of music, video and sports data into a single database with a common schema and set of APIs to access it. 416 more words
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We’ve written extensively in the past about how when it comes to digital and print marketing, you’re not looking at an either/or proposition. Often, businesses of all sizes are finding great success embracing the best of both worlds – reaching out to the customers who are most receptive to print channels via traditional methods and using digital resources when they’re most appropriate. 472 more words
Συνάντηση με τον κολοσσό των μετρήσεων, την εταιρεία Nielsen, θα επιδιώξει το επόμενο διάστημα η ΓΓΕΕ. Στόχος είναι να ξεκινήσει ένας άτυπος διάλογος για την αξιοπιστία των μετρήσεων και να διερευνηθεί αν υπάρχουν κρούσματα νόθευσης του ανταγωνισμού μεταξύ των τηλεοπτικών σταθμών. Η Nielsen, η οποία απέκτησε πριν από χρόνια τον έλεγχο της AGB, διενεργεί τη μέτρηση τηλεθέασης στην Ελλάδα.
It was bad enough when Facebook said it over-reported video views on its social media platform by as much as 80%. Now this: A change in the way video streams are measured, … 84 more words
Nielsen’s efforts to measure TV viewing across a multitude of new screens may have new momentum.
A new Nielsen measurement effort that accounts for linear TV viewing taking place on desktop and mobile devices has been granted accreditation by the Media Rating Council, the company said Tuesday. 284 more words
Fox Television’s broadcast of Super Bowl LI on Sunday night drew a 48.8 overnight rating, according to Nielsen data released by the network, lower than the previous two Super Bowls. 167 more words
Each year it always seems like Americans always go above and beyond their previous year when it comes to how much is spent on food and drinks for Super Bowl parties being held all across the country. 10 more words