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What drives ROI in advertising? Creative and Reach

Nielsen, the ratings folks, unveiled a study of 500 advertising campaigns which tracked ROI against sales and media usage.

Nielsen – Driving ROI in media… 6 more words

Advertising

Nielsen Looks to Cash in on eSports Craze With New Research and Consulting Group

Nielsen is officially climbing into the competitive-gaming arena.

The research and measurement firm announced the launch of Nielsen Esports, a new business unit within Nielsen Entertainment focused on the rapidly growing sector. 258 more words

News

Nielsen dives into esports market research

Nielsen made its name measuring the TV and media business, making it measurable for advertising. Now it is announcing Nielsen Esports, a new business focused on competitive gaming. 543 more words

Nielsen announces new division unit to measure e-sports sponsorships

(Source: techcrunch.com)

Another sign that e-sports are turning into a big business: Nielsen is launching a new division focused providing research and consulting to the industry. 249 more words

Technology

Nielsen announces new division to measure esports sponsorships

Another sign that e-sports are turning into a big business: Nielsen is launching a new division focused providing research and consulting to the industry.

The measurement firm already has… 234 more words

TC

Nielsen Will Give Digital-Ratings Credit for Video Views on Facebook, Hulu, YouTube

Nielsen is set to expand its digital-measurement capabilities, and will start crediting video content distributed on Facebook, Hulu and YouTube in with its digital content ratings. 480 more words

News