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Nike's Explosive Color

Reverse Engineered Image

I have color coded the key designs

  • Yellow = Contrast
  • Green = Repetition
  • Blue = Alignment
  • Purple = Proximity
  • Red = Color…
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Design Principles in "Explosive" Action!


Nike tends to use stark contrast in most of their ads. When you want someone to look right at something, and get the best look possible, use intense contrast. 474 more words


What Do Women in Other Markets Really See When They Watch a Nike Ad? We Asked Them | Adweek

In a recent Nike ad about equality, created by Wieden + Kennedy, a conviction-laden voice says, “Opportunity does not discriminate.” In the background, Alicia Keys croons, “Change is gonna come.” 115 more words

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