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What Do Women in Other Markets Really See When They Watch a Nike Ad? We Asked Them | Adweek

In a recent Nike ad about equality, created by Wieden + Kennedy, a conviction-laden voice says, “Opportunity does not discriminate.” In the background, Alicia Keys croons, “Change is gonna come.” 115 more words

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Rio Olympics Prove Sexuality Doesn't Matter

The Rio Olympics are seriously kicking off…

First, we witnessed a marriage proposal on field (which could possibly be the most romantic thing we’ve ever seen at the games), where Brazilian woman’s rugby sevens player Isadora Cerullo was proposed to by her long-term girlfriend and manager, Marjorie Enya. 260 more words

Marriage Equality

Ad of the Day: Nike Gives Babies a Stirring Speech on Unfairness, Ambition and Triumph | Adweek

The marketing side of sports is banking hard on origin stories of late. Obviously, cute babies help too.

Nike’s “Unlimited Future,” by Wieden + Kennedy, opens on a nursery full of future sports stars, including diaper-clad LeBron James, Serena Williams, Neymar, Zhou Qi and Mo Farah. 91 more words

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