In a recent Nike ad about equality, created by Wieden + Kennedy, a conviction-laden voice says, “Opportunity does not discriminate.” In the background, Alicia Keys croons, “Change is gonna come.” 115 more words
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The Rio Olympics are seriously kicking off…
First, we witnessed a marriage proposal on field (which could possibly be the most romantic thing we’ve ever seen at the games), where Brazilian woman’s rugby sevens player Isadora Cerullo was proposed to by her long-term girlfriend and manager, Marjorie Enya. 260 more words
The marketing side of sports is banking hard on origin stories of late. Obviously, cute babies help too.
Nike’s “Unlimited Future,” by Wieden + Kennedy, opens on a nursery full of future sports stars, including diaper-clad LeBron James, Serena Williams, Neymar, Zhou Qi and Mo Farah. 91 more words
Nike’s Da Da Ding ad featuring Indian sportswomen and Deepika Padukone is creating a lot of buzz on social media and international media alike.
BBC has done a story on the Da Da Ding” ad with the headline ‘India ad sparks debate on recognizing sportswomen’. 305 more words