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Consumer culture and Commodity fetishism: theory of value and identity

26/ 04/2017

Commodity fetishism is the process by which mass produced goods are emptied of the meaning of their production and then filled with new meanings in ways that both mystify the product and turn it into a fetish object. 2,604 more words

Literature

Nike stores aren't stores

Back in May, I went into the Nike SoHo store and was blown away.

It’s not a store, that’s the thing. It’s an experience. It’s a museum. 127 more words