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Luxury market and its customers today only speak about “mass Customisation” as this is the trend that follows the market. This customization started with luxury customers who were no longer content to spend thousands on stylish shoes or a handbag or some stunning scarf for that matter. 237 more words
Nike continues to push the boundaries of modern design, with a new iteration of its popular customization program, NIKEiD.
In conjunction with tech company SmartPixels, Nike has installed a prototypical process that enables real time sneaker visualization prior to actual creation called NIKEiD Direct Studio. 107 more words