Tags » Nurturing Prospects

Why you should treat Linkedin as your Garden

Linkedin Groups are a great way to discover people working in specific sectors or maybe who have an interest in a particular subject.

They are also a great place to attract a targeted audience of prospects for your business. 741 more words

Article Writing

Why Would It Make Sense to Generate the Same Lead Over and Over?

A product marketing manager asked me if we were just wasting money and time on lead generation:  The sales force had just informed him that they already knew all the customers that his lead generation campaign had produced.   506 more words


Marketing is Sales, Sales is Marketing

Previously clear lines between Marketing and Sales are gone:  Instead there is now a Marketing-Sales Continuum. The technology, sociology and economics of B-to-B Marketing and Sales functions have changed fundamentally.   1,340 more words