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It’s the evening of July 4th and the fireworks are blooming in sawtooth spirals, but the math is off, the spirals are uneven. We are mixing drinks in the living room.
Tags » On The Web
Today I’m following the discussion on twitter about #advocatemktg, and I’m answering questions posted by @influitive. This post will be updated as I move on to the next question. 612 more words
The topic on this date is the CMO’s role in building brand in the age of advocacy. Without a doubt I think CMO’s should spearhead advocate marketing in practice, though I think this twitter chat will be an interesting event for any marketer who wants to incorporate advocate marketing into their campaigns. 182 more words