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Online advertising metrics basics

You may be saying “Mr. Direct to Donor, why would I read this?  My online advertising budget is limited to whatever I can find between the couch cushions.” 632 more words

Online

Judging your online file

We’ve gone over email, Web, and constituent metrics so far — now we need to look at how your online file stacks up.

The easy, and lazy, metric is file size.   629 more words

Online

Fazeek

Melbourne based designer Jackie Fazekas launched the brand, Fazeek in 2014 providing a dash of artistry to tables at a number of local restaurants and a personalised touch to events with her gorgeous hand-printed linens, aprons and cushions. 62 more words

Local Retail

What is the value of an email address?

There are any number of ways to acquire an email address.  Change.org or Care2 will run cost-per-acquisition campaigns with you.  You can do online advertising (paid or Google Grant-ed) that drives people to your site.   900 more words

Online

Web metric basics

We talked yesterday about email metrics; now it’s Web site metrics’ turn.

We start here with the most generic of all online metrics: traffic.  No less an authority that… 966 more words

Online

Email metric basics

Every field does its best to be impenetrable to outsiders and the world of online testing is no different.  We measure KPIs instead of “important things.” The differences among CPA, CPC, CPM, CPR, CTA, CTR, and CTOR are all important (for example, one of these can save your life, but isn’t an online metric) and there are TLAs* that I haven’t even talked about. 833 more words

Online

Da Nang's People's Committee Got Facebook

I think this is big news in this part of the world, but I could be wrong, so I’ll give you the Party “line.” “Da Nang’s authorities have taken a viral approach to tackling environmental problems and other issues in the city: a Facebook page. 163 more words

Technology