Tags » Online Advertising Formats

Search as an Online Marketing Format

SEO – Search Engine Optimisation is one of the most popular formats of online marketing. SEO is also known as Organic or Natural marketing. SEO is when the articles on a webpage are optimised with the relevant keywords and meta tags relevant to the subject of the website. 374 more words

Keyword Research

Paid Media- P1- Formats

In lecture five we had a look at the formats paid online ads can come in.

The most basic of these is Text ads, e.g. Google Ads, these ad’s are extremely effective for traffic to websites. 292 more words