Tags » Online Advertising

Social media advertising - top tips for small business ecommerce

If you’re a small online business or start-up, chances are you’ve already dipped your toe into social media. For example you’ve probably established a business presence across the social media platforms relevant to your target market. 957 more words


Online Advertising Conference 2016 in Sofia (review)

After posting some thoughts about the Online Advertising Conference in Sofia in our corporate blog its time to make the same here. I also see this fit enough to be my first personal blog post so here we go. 388 more words


Opera backs IAB's 'Lean' effort to make ads less annoying -- with caveats

After adding a built-in ad-blocker to its desktop browser back in March, Opera stepped into and stepped up the debate about online ad-blocking.

The company has argued killing ads makes for a better consumer browsing experience, flagging up faster speeds and lower data consumption gleaned once ads are stripped away, and arguing generally that ads have become “one of the major annoyances of web browsing”. 886 more words


Newsjacking’s best friend – the ultimate news hook calendar now live

At Branded3 we use newsjacking as a common strategy for our PR and SEO clients – this is usually a combination of planned activity and being reactive to the current news agenda. 298 more words

Online Advertising

UX Is King: Sustainable Solutions for Digital Advertising During the Rise of Ad Blocking

Ad blocking software is steadily gaining popularity among desktop and mobile users worldwide. Overall ad traffic in Canada has declined 30% in the past two years… 972 more words