Tags » Online Advertising

Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.

The bank found that limiting its advertising to preapproved hosts, to avoid proximity to fake news or offensive videos, did not hurt its visibility.
By SAPNA MAHESHWARI from NYT… 11 more words

Publishers Retreat From the Risks of Google-YouTube Advertising

Several organizations have pulled their advertising dollars from Google amid concerns over their ads appearing alongside offensive content.
By SAPNA MAHESHWARI from NYT
Business Day… 9 more words

Could you make your advertising more topical?

Topical advertising is advertising that leverages off – “borrows interest from” – events that are in the news.

It can frequently be used, especially in news mediums (in print or online), to create a spike in interest and enquiry, and also to burnish a brand’s image. 600 more words

Business Smarts

Brands Try to Blacklist Breitbart, but Ads Slip Through Anyway

Companies have difficulty controlling where their ads appear because of the largely automated nature of online advertising.
By SAPNA MAHESHWARI from NYT
Business Day

from Contributed via… 6 more words

Farhad’s and Mike’s Week in Tech: YouTube’s Problematic Advertising

Farhad and Mike discuss how YouTube’s issues with brands pulling ads because of racist content has caused a major headache for Google’s video arm.. via NYT Technology http://ift.tt/2n25Jot

IFTTT

Farhad’s and Mike’s Week in Tech: YouTube’s Problematic Advertising

Farhad and Mike discuss how YouTube’s issues with brands pulling ads because of racist content has caused a major headache for Google’s video arm.. via NYT Technology http://ift.tt/2n25Jot

IFTTT

YouTube's Advertising Problems

Google-owned YouTube has had a pretty busy couple of weeks. And it’s all about advertising and just how tricky it can be.

The first issue that they faced was over a newspaper investigation which found that UK government paid advertising was being run alongside extremist content. 441 more words

A Week In Digital