Tags » Online Advertising

Making Video Ads That Work on Facebook’s Silent Screen

Marketers trying to reach an increasingly fractured and fickle social media audience are struggling to make ads when one version may not work everywhere.

Published: September 26, 2016 at 02:00PM… 7 more words

NYTBusiness Day

Making Video Ads That Work on Facebook’s Silent Screen

Marketers trying to reach an increasingly fractured and fickle social media audience are struggling to make ads when one version may not work everywhere.

by SAPNA MAHESHWARI and KATIE BENNER… 9 more words

NYTBusiness Day

Snapchat, Known for Ephemera, Proves Its Staying Power With Videos

With a growing slate of highly edited video content, the app is catching advertisers’ attention and competing with television for viewers.

Published: September 26, 2016 at 02:00PM… 7 more words

NYTBusiness Day

Snapchat, Known for Ephemera, Proves Its Staying Power With Videos

With a growing slate of highly edited video content, the app is catching advertisers’ attention and competing with television for viewers.

by KATIE BENNER and SAPNA MAHESHWARI… 8 more words

NYTBusiness Day

Sheeeeshhhhh! It’s been a longggg ride, the good and ugly behind online advertising!

In the early 1990s, the premier of banner ads came about.  They were first introduced to the marketing world by Global Network Navigator.

While TV, direct mail and newspapers account for the majority of advertising spending, the Internet channel has grown the fastest since 2001. 458 more words

Facebook Apologizes for Overstating Video Metrics

The social media network was leaving out videos viewed for less than three seconds, which greatly inflated the figures presented to advertisers and publishers.

by JOHN HERRMAN and SAPNA MAHESHWARI… 9 more words

NYTBusiness Day

Content as a Form of Advertising

During this week’s Intro to Digital Communication class, our professor posed the question “What does the future of advertising look like?”

When I consider how the landscape of advertising has shifted even over the course of the past five years, I am amazed at the important role technology has played, and will continue to play. 214 more words