Tags » Online Business Tools

Whose Line Is It Anyway?

In an increasingly digital age, online conversation plays a huge role in shaping brand opinion and anybody with an Internet connection can be a potential contributor. 760 more words

Public Relations

Ignorance is Not Bliss!

Social media has become interwoven in the fabric of our lives. It’s no longer simply a way we communicate; it’s becoming the way we communicate. 785 more words


Socially Speaking, It’s all About the Dating Game

Successful social marketing depends on planning. Planning ahead leads to higher quality content by allowing adequate time for research and execution, and ensures that you’re engaging your audience consistently and effectively. 815 more words


Event Success: Steering Conversations into New Spaces

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook, co-founder of Intuit… 827 more words


Gen Z: The Voice of a New Generation

Humans have long corralled themselves into generational categories with the belief that one’s social, economic time-period and environment will effectively shape them into individuals with similar interests and behavior. 944 more words

Optimizing Optimization: The Big Picture

“The best place to hide a dead body is page 2 of Google search results”

Terms like search engine optimization (SEO) and search engine marketing (SEM) are often thrown around, especially in today’s web cluttered world. 857 more words


You Are What You Share: #GetSocial

We look to the Twittersphere for the latest news and join the hashtag frenzy on Instagram with as much fervour as the next internet-wired, mobile-owning person. 854 more words

Public Relations