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Redefining the Customer Experience with AI

Artificial Intelligence. It’s all around us.

Think Amazon suggestions, Spotify picking your next song, Google search answers, Netflix recommendations and the list goes on. From speech-powered personal assistants like Siri to voice compression algorithms and autonomous cars equipped with predictive abilities, Artificial Intelligence (AI) has come a long way. 918 more words

Public Relations

Real-Time Marketing: Make or Break?

Imagine a world without marketing. Brands would cease to exist, and the economy would probably collapse in no time. The world would be completely different. 650 more words

Ready or Not, Here Comes 2018!

The end of the year marks a threshold and invites a pause for reflection. It’s a great time to take stock of the year behind and look ahead. 564 more words

Public Relations

The Mighty Millennial

Caricatures have often represented Generation Y as a cohort of contradictions – the millennial is plugged in, yet notoriously distracted; engaged, but mostly in the realm of social networks; self-involved, yet can be enthusiastic advocates of social causes. 708 more words

Marketing

Hit Me with Your Best Shot!

Instagram recently surpassed the 700 million user mark and that deserves a huge “Wow!” If you’re wondering about who, what, when, where, why and how, then you only need to look to Mark Zuckerberg. 640 more words

Marketing

The Rise of the Influencers

Just last year, Instagram hit an incredible milestone of 600 million users. Combined with the recent launch of Instagram Live and the wildly successful Promoted Posts in 2013, Instagram’s strategic focus on Influencer Marketing is making waves in the world of digital marketing. 577 more words

Public Relations

Invaluable Tools for Your Web Startup Business

Whether you are doing marketing, online store sales, professional copywriting or any other job online, you need a personal brand. I went over the need to have a strong personal brand online… 716 more words

Making Money Online