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Event Success: Steering Conversations into New Spaces

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook, co-founder of Intuit… 827 more words

Marketing

Gen Z: The Voice of a New Generation

Humans have long corralled themselves into generational categories with the belief that one’s social, economic time-period and environment will effectively shape them into individuals with similar interests and behavior. 944 more words

Optimizing Optimization: The Big Picture

“The best place to hide a dead body is page 2 of Google search results”

Terms like search engine optimization (SEO) and search engine marketing (SEM) are often thrown around, especially in today’s web cluttered world. 857 more words

Marketing

You Are What You Share: #GetSocial

We look to the Twittersphere for the latest news and join the hashtag frenzy on Instagram with as much fervour as the next internet-wired, mobile-owning person. 854 more words

Public Relations

Game Changers and Social Staples

The availability of multiple platforms on social media, coupled with changes in consumers’ taste and preferences, have led to a plethora of new opportunities for companies to grow their brands. 861 more words