Tags » Online Business Tools

The Rise of the Influencers

Just last year, Instagram hit an incredible milestone of 600 million users. Combined with the recent launch of Instagram Live and the wildly successful Promoted Posts in 2013, Instagram’s strategic focus on Influencer Marketing is making waves in the world of digital marketing. 577 more words

Public Relations

The Russians are Coming!

Between fake news, fake apps, and “alternative” facts, there seems to be no let-up in the barrage of misleading and outright false messaging. Fake news is not new, but its amplification through social media gives it a new dimension, causing it to become more pervasive. 792 more words

Social Media

Whose Line Is It Anyway?

In an increasingly digital age, online conversation plays a huge role in shaping brand opinion and anybody with an Internet connection can be a potential contributor. 760 more words

Public Relations

Ignorance is Not Bliss!

Social media has become interwoven in the fabric of our lives. It’s no longer simply a way we communicate; it’s becoming the way we communicate. 785 more words

Social Media

Socially Speaking, It’s all About the Dating Game

Successful social marketing depends on planning. Planning ahead leads to higher quality content by allowing adequate time for research and execution, and ensures that you’re engaging your audience consistently and effectively. 815 more words

Social Media

Event Success: Steering Conversations into New Spaces

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook, co-founder of Intuit… 827 more words

Social Media