Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. 854 more words
Tags » Online Fundraising
The bigger the purchase, the more our peers influence our decision.
A 2014 Word of Mouth Marketing Association study found that “higher consideration purchases” – like buying a home or a car – are influenced by peer recommendation more than “lower consideration purchases” such as clothing or food. 99 more words
What’s your first instinct about spending the weekend? It could be as mundane as doing the laundry or as fun as going for a picnic. But wait, even doing something for the children at a non-profit organisation can be fun, isn’t it? 261 more words
As we celebrate World Population Day on July 11, how about thinking something different from just sharing insightful articles on social media pages. Can we channelise our resources, through online fundraising, for a nourished India. 307 more words