Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you’re not making the most of your consumer data, you could be missing out. 12 more words
Tags » Online Marketing
Over the course of my career, I’ve spent a lot of time talking to marketing leaders about their B2B strategies. And during the last several years, one thing has become clear: The majority of B2B marketers don’t see the value in… 732 more words
There’s an ocean of apps out there, but how can you quickly tell which ones are making waves?
Tel Aviv-based app discovery platform IronSource is today announcing one solution, the launch of a free tool that points to the fastest growing apps and app categories. 307 more words
Research from Google has shown that the most common response to a mobile, local search is a phone call. Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing. 985 more words