Tags » Operational Performance

Hive9 Helps Tame the Chaos of B2B Marketing

It often seems to business-to-business (B2B) marketers as if the only people who understand them are other B2B marketers. They feel that salespeople don’t get what they do day-to-day, that friends and family don’t understand what they do for a living, and most of all that the executives to whom they report have no interest in what they do – that is, until the last day of the quarter. 883 more words

Business Performance

Distributed Ledgers Have Business Value beyond Bitcoin

The blockchain distributed database was invented to create the peer-to-peer digital cash called bitcoin in 2008. Although the future potential of bitcoin and other cryptocurrencies has been debated, the distributed ledger structure using a blockchain database that supports bitcoin is likely to be adopted for a range of commercial and governmental purposes. 1,883 more words

Business Performance

Nordstrom vs. Macy's: Financial Analysis

Fashion retailers Nordstrom and Macy’s are companies with diverse operating segments and growth strategies and have led to vastly different outcomes financially. The financial and operational performance of Nordstrom for FY 2015 were compared to that of Macy’s and measures were proposed to increase Nordstrom’s current earnings growth rate. 7 more words


Marketing Planning Improves Performance

As global business increases competitive pressures, marketing departments face new challenges. They must anticipate and respond to frequently changing customer preferences and produce effective programs and campaigns to attract them. 1,411 more words

Operational Performance

Cloud-Based Analytics Still Don’t Deliver Self-Sufficiency

Cloud-based computing has become widespread, particularly in line-of-business applications from vendors such as Salesforce and SuccessFactors. Our benchmark research also suggests a rise in the acceptance of cloud-based analytics.   547 more words

Business Performance

Big Data Drives Price and Revenue Optimization

Information technology enables a data-driven management style that was not feasible until powerful, affordable computers became generally available. There’s no bright line marking when this became possible; the process is ongoing. 1,355 more words

Business Performance

Five Minutes Anyone?

“Time is everything; five minutes make the difference between victory and defeat.”

Lord Horatio Nelson (British Admiral, 1758-1805)