Tags » Opt-in

Tendulkar wants your number on Twitter, what do you do?

If you’re from North America you might not have heard of Sachin Tendulkar, especially since his retirement from the glorious game of cricket, but it’s fair to say that he was rather good at batting. 560 more words


New Canadian Anti-Spam Legislation (CASL) Rules in Effect as of July 1, 2017

If you work in electronic marketing in Canada, you are probably aware of and abide by Canadian Anti-Spam Legislation (CASL). If CASL has been relevant to how you carry on business, be advised that July 1, 2017 marks the end of a transition period by which you may have to make some changes to your electronic marketing operations. 366 more words

Recipients (and their mail providers) don't care if you think they want your mail

There, I said it (and so did Laura at Word to the Wise, among others).

During my years in the email industry, I’ve heard countless senders try to explain to me and others why their messages really aren’t spam. 379 more words


Marketing Opt-ins 101: Why Are They Good for Business?

Guest post by Catherine vanVonno:

What makes people subscribe to one newsletter while marking another as spam? How do some marketers close a sale while others just encounter prospects who hang up? 843 more words


Opt in anxiety? Then give a great donor experience.

Can you sense the growing anxiety over the issue of opt in?

There have been several articles and blogs expressing concerns and I recently had a debate with several peers. 1,796 more words


Kafka strikes again: GDPR requires consent, but you can’t ask for it

I’ve let this one fester for a while – partly because I’ve been angry about other things, and partly because you must be bored with my ranting about the GDPR by now. 401 more words