Tags » Optimization

The basics of Likelihood

Anyone who has done some course in statistics or data science, must have come across the term ‘likelihood’. In non-technical language, likelihood is synonymous with… 939 more words

Machine Learning/AI

Common Reasons For Low Conversion Rates on a Business Website

The best way for a business owner to get the word out about their business is by taking the time to have a website built. A good website will draw people in and help to create a larger customer base for a business. 332 more words


Let the Search Continue---Using Keywords to Conduct Research

Whenever I search for spaghetti recipes online, I expect to be given the most relevant and most popular spaghetti recipes available….not a recipe for caramel cake, even though that sounds good…or a recipe for spaghetti made with beets and cabbage… 573 more words

Random Thoughts On Thursday

Biohacking Beauty: Summer 2016

Summer, the season of sunshine, vacations, the beach, outdoor BBQ… and sunburn, sweating, dry skin, over air-conditioned places, salt water and chlorine hair. 797 more words


Google AdWords: A Quick, Easy and Understandable Explanation for Starters

Google AdWords is a huge part of how businesses flourish and profitable businesses use this to their advantage. This advertising service was introduced as a means for businesses who want to display ads in Google. 321 more words

Tactic: Copy Clarity

Some landing page copy is patterned after the classics: too long, too formal, and of a different era. Use a tool like the Hemingway App… 73 more words

AB Testing