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Common graphic design terms to know

Orphan

Also known as a widow, this term refers to the words or short lines at the beginning or end of a paragraph. These words are isolated from the rest of the content, often causing an unwanted focal point.

Logo

Common graphic design terms to know

Style Guide

A set of design standards for a specific brand to ensure complete consistency in the style and formatting of design assets. This often includes guidelines for color schemes, typefaces and how logos are used and placed within an asset, among others.

Creative

12 day of Chocolate: A Designer Collection

Now this is something I want for Christmas?

Every year Chase Design Group creates a holiday gift to share with clients. For 2013, they hit upon the idea of doing a chocolate gift. 80 more words

VisCom

Common graphic design terms to know

Tone

Tone is the lightness or darkness of a design element. Tone is crucial because it is responsible for creating the contrast between light and dark that will draw maximum attention in a design.

Creative

Common graphic design terms to know

Saturation

Refers to the intensity of color in an image. Increased saturation causes colors to appear purer while decreased saturation causes colors to appear more washed out.

Creative

Common graphic design terms to know

Tracking

Similar to, yet importantly different from kerning, tracking is adjusting the spacing throughout an entire word. Once kerning has been used to determine the right spacing between each letter, tracking can be used to change the spacing equally between every letter at once.

Creative