Tags » Package Design

How to get started on a tech-connected packaging initiative (for busy marketers)

At WWDC 2017 in June, Apple made a BIG announcement. Their Apple iOS 11 supports reading NFC tags for iPhone 7 and iPhone 8, as reported by GoToTags.com. 598 more words

Consumer Packaging

Packaging Has Strategic Role in Brand Refresh/Renovation

There’s an old marketing adage: when a new brand manager arrives, get ready for a package design change.

While there may be some historical truth to that expression, its use typically conveyed a sarcastic, shallow and derogatory view of marketing. 483 more words


LA-Packaging (Best Friend Treats)

I am sorry for the late post! This was actually due for last sunday but I was really sick and was not able to finish it till then. 233 more words


MA08- Branding and packaging

So… I am finally finished with the last assignment before summer and it feels amazing! These last weeks have been really hard since I have been sick on and off, so I am really happy and relieved I actually managed to finish the assignment on time. 29 more words


Nourish Snacks New Look

“Nourish had already carved out a piece of that market, but the brand had been launched principally for online sales. Now that it’s competing in the grocery aisle, clamoring for attention with more established names, the challenge for Nourish will be differentiating itself from the zillion other choices out there. 182 more words



Mexican-based agency TOROPINTO has come out with the packaging and branding for VIA RAIZ, a line of beautiful handmade contemporary Mexican products. The overall imagery is composed of patterns made up of symbols that tie in the traditional with the modern.



An extreme hobby of mine is listening to Korean pop music. K-pop albums are limited edition and use a great deal of special processes. I’ve always wanted to design an album and I managed to do just that with this project. 100 more words