The media industry has no shortage of things to worry about. Audiences are going elsewhere, whether it’s to social networks like Facebook or digital-only competitors such as BuzzFeed, and… 819 more words
Tags » Pageviews
Lies, damned lies, and aggregated statistics. Google Analytics Overview reports explained including why you shouldn't use them
Strong title I know, but its got your attention.
For clarity, Google Analytics doesn’t lie, what does is those people using the data who are either misinformed or aren’t getting the most out of GA…read on if that’s you! 926 more words
One of the great ironies of the online media business is that there are more ways to measure reader activity than there have probably ever been in the history of human communication — pageviews, unique visitors, time spent, clickthroughs, etc. 811 more words