The Xbox is a home video game console and the first instalment in the Xbox series of consoles manufactured by Microsoft.
- Pay Per Click… 505 more words
The social media marketing space evolves so quickly that there are constantly new labels and tactics being thrown around to see what sticks. Anyone can come up with a way to segment and describe strategies to reach mass amounts of people through the mutualization of communication made possible by social platforms. 766 more words
I thought it was just me, but when some friends expressed their suspicions, I felt it was an interesting topic for my blog. There was a time, not so long ago when hosannas were sung in praise of the bold and unprecedented English press, but alas, over the past two years our English media seem to subtly have become biased in their reportage (I do not follow regional newspapers and TV channels, but I am sure they are no different). 853 more words
There are two primary schools of thought when it comes to assigning “credit” to revenue driven in a digital advertising campaign: last-touch (the media receiving the last interaction, whether a view or a click, receives “credit” for any resulting conversions) and multi-touch (multiple media touchpoints are considered when assigning “credit” for a sale – usually with first and last touch receiving a lion’s share of credit, and everything in the middle receiving a split percentage of credit). 609 more words