Tags » Paid Media

U.P. election 2017: BJP won but who lost.

Election results in 4 out of 5 states which would comprise about 1/3rd of India brought out one winner: The ruling party in the Federal Govt. 437 more words


Is Instagram losing its value among non-business users?

Instagram may well be on the way to losing its value and credibility as companies (namely new businesses) have been using it to force promotion directly to the common users who use Instagram strictly for personal purposes. 885 more words

Inbound Marketing

Smoking PSA gets a little Passive-Aggressive

Nothing says passive-aggressive like someone coughing around someone who is smoking, but what happens when it is actually a billboard doing the coughing? Well in an effort made by Swedish pharmaceutical company, Apoteket Hjärtat, and the agency, Åkestam Holst, they believe it will bring just the right amount of shame to smokers in order for them to think about quitting their life-threatening habit. 236 more words


5 Tips to Help You Succeed at Marketing

Long gone are the days when, as David Meerman Scott says in The New Rules of Marketing and PR (52), the marketing people were those who simply worked at the sidelined T-shirt department of the company. 633 more words

Digital Marketing

How To Master Influencer Marketing in 2017

Influencers are the new media, therefore using influencers to spread your message is the new digital marketing. I’m not going to give you a listicle of 5 ways to optimize your influencer marketing, nor am I going to give you a bunch of case studies about what works best. 974 more words

Content Marketing

The Top 5 Traits of Next Generation PR Agencies

It’s no secret that as the PR and communications function has had to evolve to adopt advanced marketing tactics for holistic outreach and promotion – so too has the agency field. 535 more words

Public Relations

Ensuring Nespresso content is always on brand

For Nespresso, Premium coffee brand, it’s crucial that its communication material is always premium, on brand, relevant to users whilst adapted to each platforms.

When working with Nespresso Global team, I have been tasked to work on a content playbook aiming at writing the content rules for the brand, for each social channels  (Facebook, Twitter, Youtube, Instagram, Pinterest). 358 more words

My Work