Long gone are the days when, as David Meerman Scott says in The New Rules of Marketing and PR (52), the marketing people were those who simply worked at the sidelined T-shirt department of the company. 633 more words
Tags » Paid Media
Influencers are the new media, therefore using influencers to spread your message is the new digital marketing. I’m not going to give you a listicle of 5 ways to optimize your influencer marketing, nor am I going to give you a bunch of case studies about what works best. 974 more words
For Nespresso, Premium coffee brand, it’s crucial that its communication material is always premium, on brand, relevant to users whilst adapted to each platforms.
When working with Nespresso Global team, I have been tasked to work on a content playbook aiming at writing the content rules for the brand, for each social channels (Facebook, Twitter, Youtube, Instagram, Pinterest). 358 more words
The social media marketing space evolves so quickly that there are constantly new labels and tactics being thrown around to see what sticks. Anyone can come up with a way to segment and describe strategies to reach mass amounts of people through the mutualization of communication made possible by social platforms. 766 more words
I thought it was just me, but when some friends expressed their suspicions, I felt it was an interesting topic for my blog. There was a time, not so long ago when hosannas were sung in praise of the bold and unprecedented English press, but alas, over the past two years our English media seem to subtly have become biased in their reportage (I do not follow regional newspapers and TV channels, but I am sure they are no different). 853 more words