Tags » Paid Search

6 Ways to Say Goodbye to Last Click Tracking

Using last click attribution to evaluate the success of a digital campaign is an antiquated system. Most online marketers acknowledge this but use the model nonetheless. 749 more words

Digital Marketing General

SEO – a refresh of the basics

This post does not contain new-fangled information. It’s based on Econsultancy’s Best Practice Guide. My aim is to go through this report cover to cover BUT it is a long document! 1,193 more words

Marketing

Simon Does what Google Says

Ever wonder where your favourite ads come from, or why they’re showing up all over your search? Do you click to skip, or let the ad play? 618 more words

Pro Works

Simon Does What Google Says

Ever wonder where your favourite ads come from, or why they’re showing up all over your search? Do you click to skip, or let the ad play? 618 more words

Social Media & Digital Marketing

Who Owns Management of Datafeed Programs?

Since Product Listing Ads (PLAs) were introduced, there has been a land grab between the SEMs and the datafeed companies over ownership.

The back history is that the datafeed providers who fed to the comparison shopping engines (CSEs) also fed to the free Google Product Search program (which subsequently became PLAs). 522 more words

Digital Marketing General

Paid Search Strategies for Businesses

Businesses are taking advantage of the connectivity that the virtual world provides. Businesses are now able to reach out to consumers in different countries. Retailers and other businesses are taking advantage of the cost-efficient methods that the internet provides. 124 more words

PPC Services In India

Programmatic & Native Advertising: The Future of Ad Buying

At first, I believed programmatic advertising was going to be really hard to understand, but actually, it’s totally simple. In short, it’s just buying ad space, but taking humans out of the equation. 1,238 more words