Tags » Paid Search

Google Maps is Google’s main tool for helping users find directions to a place, but it can also be a great tool in order to discover local places to eat, drink and read a book while enjoying a great cup of coffee. 383 more words


Behind the scene - How does Google select Ads to display on the web page ?

Whenever in-doubt – Google it !  – I have been following this mantra for last many years. There were times when we go to our parents or to teachers and sometimes to our friends to discuss things but now the social connection has completely changed in this cyber-world of Internet especially ‘Google’. 1,341 more words


Advertising on a shoestring budget

Here are 10 ideas to advertise with little to no advertising budget.

  1. Events – two options here. Plan your own event, or go to another event to get in front of the audience it attracts.
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Best Practices for Retargeting (Part 1):  Are you reaching new customers or just annoying your best ones? 

John Wanamaker once said he’s wasting half his advertising but not sure which half.  In today’s programmatic buying, this sentiment can be updated to “I’m only buying the good half and annoying half of them with the wrong ad.” 620 more words

Digital Marketing General

Introduction to PPC (Pay Per Click)

Paid search ads, or PPC (pay per click) ads, are the paid results that we see at the top of a search engine result page (SERP). 484 more words

Display Ads

The Gaswerx

The Gaswerx is a Sydney based digital marketing agency specialising in web design, web development, search engine optimisation, search engine marketing, email marketing and social media marketing for Australian medical professionals. 7 more words

Digital Marketing

Google Shopping: 2016 Roadmap...

If you haven’t already noticed, we are huge advocates of Google Shopping here at PPC hubbub. All retailers should be using them as an integral part to your Paid Search strategy. 774 more words