Tags » Paid Search

A new spin on Google Shopping promotional offers

Over the past few years, Google has made significant changes in how they serve ads for product and shopping related searches.  With the improved user experience provided by the Shopping Ad format, we now see these ads taking a prominent position for nearly every search containing product or shopping intent.   284 more words


Targeting Prospects with Gmail Sponsored Promotions

Google is well known in the digital marketing world for both its paid search and display advertising opportunities.  These are leveraged by companies large and small to execute branding, re-marketing, and prospecting campaigns.   227 more words


How my time at Salford Business School prepares me for a career in digital strategy

Digital strategy. It’s a buzz word that’s used frequency, more and more so considering the shift towards online channels and the move away from traditional, offline mediums. 464 more words

Digital Strategy

Improving the path to purchase through manufacturer-dealer Search coordination

My core intention for this post is to improve and develop the overall customer experience of a new car purchase. Having worked in Paid advertising for almost 10 years, six of those directly with automotive clients, I have witnessed the evolution of both Paid advertising and the car buying journey. 1,508 more words


Search Engine Land:The value of search across the modern consumer decision journey

Search Engine Land: The value of search across the modern consumer decision journey. “As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. 25 more words

Research & Opinion

Automated Bidding and RLSA Audiences

Google continually churns out new features to help paid search marketers optimize their advertising campaigns in AdWords.  These powerful tools can certainly have a tremendous impact on both the efficiency and scale of your advertising efforts.   397 more words


My company enters Russian market. What should I know?

This article is dedicated to marketing and digital marketing executives whose company expands to the Russian market. When it comes to social media and search marketing , advertisers need to use completely different platforms unknown for North American and Western Europe users. 451 more words

Digital Marketing