Tags » Paid Search

Google Adwords Certified

I remember doing this for the first time literally 10 years ago when I was the 15th person in the whole of Australia to take this test, including Employees… 109 more words


Online Advertising: A Focus on Paid Search

Consumers live in a world full of choices, and online advertising is no different.  You must decide between paid search, a tool which targets keywords on Google and other search engines, and display ads, which can appear wherever online shoppers go.   434 more words


The Ultimate Guide to Native Advertising

Author: Joe Pulizzi

There is probably no term that is getting greater play in the marketing space right now than “native advertising”. Heck, even the New York Times is getting in on the action and including native advertising opportunities in their latest redesign. 1,316 more words


Today we celebrate the marriage of...

…SEO and SEM!

Also known as Search Engine Optimization and Search Engine Marketing, these two types of marketing intend to bring more search engine visibility. 345 more words

Quicken Loans Digital Marketing

Today in my digital marketing class (MKT 363, to be exact) we had Eric Pearch from Quicken Loans come speak to us about digital marketing at Quicken Loans. 285 more words

Digital Marketing

Google Launches Customer Match: How to Maximize the Opportunity

Google’s Customer Match announcement earlier this week is welcome news to advertisers who have run successful first-party digital advertising campaigns with other media partners such as Facebook, Twitter, and the DSPs.  447 more words

Digital Marketing General

Digital Marketing Strategies that will Ramp up your Website Traffic

Search Engine Marketing (SEM) refers to online marketing techniques brands use to create a strong web presence on search engines results, get in front of the target audience and increase website traffic. 825 more words