Tags » Paid Search

Impressions - How To Diagnose Trouble - Part 1

Definition

What is an impression? An impression is when an ad is displayed on a webpage. An impression is not a guarantee that the ad is seen by the page visitor.

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Adwords

Which channel is best for your ROI?

This is a great article about measuring the ROI between SEO, Paid search, Display ads, Social media and E-Mail alternatives.  They say you can’t manage what you can’t measure and it seem marketers have a bit of difficulty on that score.   Read on here

Skidmore Business Solutions

Prelude - Welcome to Steven's PPC Blog

What you can expect from my PPC blog

  1. Learn reading data AND take action.
  2. Learn the inner workings of advertising platform.
  3. Learn about the upcoming developments in the advertising industry and what they indicate.
  4. 288 more words
Adwords

Why Paid Search & Remarketing Need to Be Part of Your Inbound Marketing Strategy!

Customers are no longer sifting through magazines, catalogs or direct mail. It’s not about seeing something and buying it on the spot.  Customers are doing online research, check out social profiles, looking for reviews and expecting an intuitive website. 377 more words

Display

Digital Marketing for Beginners

Digital Marketing for beginners, what’s it all about?

For any beginners on a Digital Marketing course we need to know the tools that’ll help us navigate and maximise our results when it comes to finally being capable of running a digital marketing campaign. 1,048 more words

Digital Marketing

Searchmetrics changes the [SEO] game

There are countless easily accessible, affordable SEO services available to business owners. However, if you’re unfamiliar with common search engine terminology – possibly one of the most acronym-filled jargon categories in existence – then you might find it difficult to DIY your SEO, or even know what your SEO needs are to begin with. 387 more words

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