Whenever in-doubt – Google it ! – I have been following this mantra for last many years. There were times when we go to our parents or to teachers and sometimes to our friends to discuss things but now the social connection has completely changed in this cyber-world of Internet especially ‘Google’. 1,341 more words
Tags » Paid Search
Best Practices for Retargeting (Part 1): Are you reaching new customers or just annoying your best ones?
John Wanamaker once said he’s wasting half his advertising but not sure which half. In today’s programmatic buying, this sentiment can be updated to “I’m only buying the good half and annoying half of them with the wrong ad.” 620 more words