Tags » Paid Search

Programmatic & Native Advertising: The Future of Ad Buying

At first, I believed programmatic advertising was going to be really hard to understand, but actually, it’s totally simple. In short, it’s just buying ad space, but taking humans out of the equation. 1,238 more words

5 Step Guide to Launching your Google Adwords Campaign

After reading my last blog post about the value of Paid Search and PPC advertising  I hope you are as eager as I am to launch your own campaign, and this post will offer you the tools to do it yourself. 943 more words

Digital Marketing Blog

Paid $earch: The sidekick of SEO

You ever wonder why batman needs a side kick. I mean this is a guy whose biceps are only matched by the size of his wallet. 800 more words

Organic and Paid Search: Structuring ads to reach the masses

There are two way that people can reach your website; the first is through organic search and the second is through paid search. The difference between them is that organic means that people find you strictly though the term that they search for and the results that come up. 705 more words

Paid Search...aka Search Engine Marketing

In a nutshell, there are 2 different types of search engine marketing (SEM), organic, and paid. Organic search engine marketing is made up of the natural, unpaid search engine algorithms. 1,584 more words

Search Engine Marketing: Organic & Paid

American entrepreneur and New York Times Best Selling Author, Marc Ostrofsky, once said “search engine marketing and search engine optimization are critically important to online businesses. 821 more words

Digital Marketing – How to Get Started as a Small Business

So you’ve created your website to sell and push your product(s). Now you are interested in expanding your company presence online but don’t know where to start — a problem for many small business owners. 712 more words