Tags » Paid Search

The Case For Combining SEO and Content Marketing In Your Marketing Strategy

Content marketing is all the rage as an effective way to connect with customers without using marketing strategies that will potentially turn them off. Content marketing has pushed marketing teams to become more creative and expand the scope of their marketing campaigns. 516 more words

Content Marketing

Aok Digital Media

One of the most exciting parts about our agency’s business is that we – not unlike our customers – are on a journey. For us, the north star: becoming “the marketing agency for a modern world.” 332 more words


Lost in Pharma Marketing Translation: How Audiences Really Speak

Paid search insights benefit all pharma marketing efforts

By Marc Benjamin

Most pharma marketers already have audience research that they don’t even know exists. They are paying for SEM campaigns that deliver value in the form of website traffic and engagement, but these campaigns also provide a wealth of insights at no additional charge. 468 more words

4 Ways Pharma Marketers Can Take the Guesswork out of SEM

Separate HCP & Consumer Paid Search Audiences to Drive Insight

By Marc Benjamin

The workload for pharma marketers seems to grow endlessly as they develop more messages for more channels and track more data because of it. 545 more words

Online Marketing is Taking Lead

Online Marketing is Taking Lead, the digital Marketing Takeover is here