Today, over 75% of website traffic comes through organic search results and 85% of people trust search engines for fulfilling their primary business needs. Even though people are inclining towards social networking websites, but Social networking websites are more or less served as taking second opinion, feedback for the products. 1,131 more words
Tags » Paid Search
A Chinese college student recently died of cancer after receiving questionable treatment from a hospital that advertised on search engine Baidu, sparking a huge outcry online in China. 584 more words
Whenever in-doubt – Google it ! – I have been following this mantra for last many years. There were times when we go to our parents or to teachers and sometimes to our friends to discuss things but now the social connection has completely changed in this cyber-world of Internet especially ‘Google’. 1,341 more words
Best Practices for Retargeting (Part 1): Are you reaching new customers or just annoying your best ones?
John Wanamaker once said he’s wasting half his advertising but not sure which half. In today’s programmatic buying, this sentiment can be updated to “I’m only buying the good half and annoying half of them with the wrong ad.” 620 more words