Tags » Paid Search

#TVMClassRoom: All About Paid Search Metrics

Here are a list of some common and main Paid Search metrics and their definition that you would like to know about before starting your paid ads, everything here will be with respect to Google Adwords as it is the most commonly used paid search platform. 402 more words

Digital Marketing

#TVMClassRoom: What is Paid Search?

Search Engine Marketing is a type of digital marketing which promotes websites and increases visibility on the search engines. The most commonly used search engines, on which SEM can be done are… 225 more words

Digital Marketing

How to Make Search Engines Work for You

While many bloggers spend a great deal of their time focusing on their social media marketing efforts, trying to increase the reach of their blog, there is one area of marketing that goes vastly overlooked. 757 more words


Paid search audience vs. keywords

Regardless of the fact that today audience targeting is so popular, it is important to also admit some weaknesses as well. It turns out that paid search audience is not that heroic and the most effective targeting method paid searchers had expected it would be. 392 more words

[INFOGRAPHIC]- Organic Search Marketing vs. Paid Search Advertising

In order to remain competitive online, it is absolutely important to find the right combination of tried and true practices and strategies that will work well for… 131 more words

Digital Marketing

A new spin on Google Shopping promotional offers

Over the past few years, Google has made significant changes in how they serve ads for product and shopping related searches.  With the improved user experience provided by the Shopping Ad format, we now see these ads taking a prominent position for nearly every search containing product or shopping intent.   284 more words


Targeting Prospects with Gmail Sponsored Promotions

Google is well known in the digital marketing world for both its paid search and display advertising opportunities.  These are leveraged by companies large and small to execute branding, re-marketing, and prospecting campaigns.   227 more words