Tags » Paid Search

Targeting Prospects with Gmail Sponsored Promotions

Google is well known in the digital marketing world for both its paid search and display advertising opportunities.  These are leveraged by companies large and small to execute branding, re-marketing, and prospecting campaigns.   227 more words

Marketing

How my time at Salford Business School prepares me for a career in digital strategy

Digital strategy. It’s a buzz word that’s used frequency, more and more so considering the shift towards online channels and the move away from traditional, offline mediums. 464 more words

Digital Strategy

Improving the path to purchase through manufacturer-dealer Search coordination

My core intention for this post is to improve and develop the overall customer experience of a new car purchase. Having worked in Paid advertising for almost 10 years, six of those directly with automotive clients, I have witnessed the evolution of both Paid advertising and the car buying journey. 1,508 more words

Automotive

Search Engine Land:The value of search across the modern consumer decision journey

Search Engine Land: The value of search across the modern consumer decision journey. “As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. 25 more words

Research & Opinion

Automated Bidding and RLSA Audiences

Google continually churns out new features to help paid search marketers optimize their advertising campaigns in AdWords.  These powerful tools can certainly have a tremendous impact on both the efficiency and scale of your advertising efforts.   397 more words

Marketing

Are voice-enabled devices a threat to Google's ad revenue?

Voice-enabled apps and devices seem to be the next big thing. It was the clear star-of-the-show at this year’s Consumer Electronics Show in December.

But using voice to do searches may reveal a vulnerability for Alphabet (aka Google). 264 more words

Digital