Tags » Paid Search

Should You Buy Your Brand on Paid Search?

Most every well-respected industry blog has written on the subject of bidding on your brand’s keywords. And most come to the same consensus:
You Should. … 359 more words

Facebook Canvas

Facebook is forever changing, testing, and expanding its paid ad format options. The latest and greatest ad update – Canvas – was featured in the  166 more words

Is Display Advertising Dead?

I’ve often heard Marketers mention that they’re unable to optimize their display campaigns to perform as well as their Paid Search campaigns.  This has led some of those Marketers to believe that their banner ads are ineffective.  295 more words

Digital Marketing

Top tips for the SEM novice

‘We need to improve our Paid Search conversions across EMEA, can you work on a pilot in Switzerland, then roll out the learnings’

I’ll admit, when I was first set this challenge I wasn’t sure where to start.

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Digital Marketing

Paid Search RFPs: What You Need To Know

In the online retail world, the dust doesn’t quite settle on Holiday until the January sales are over.  That said, the intensity pales in comparison to the 6 weeks between Thanksgiving and Christmas.   750 more words

Digital Marketing General

Fixing "Limited by Budget" Optimization

Imagine logging in to Adwords after a vacation with friends and or family to find that some of your best performing campaigns have tanked! If this hasn’t happen to you, you are part of the lucky few.   329 more words

Internet Marketing

Review: Searchmetrics

Searchmetrics is an SEO and PPC platform fitted out with first-rate tools, and supported by helpful online resources. There are optimization tools for content, social, site structure, mobile SEO and more. 664 more words
Paid Search