Using last click attribution to evaluate the success of a digital campaign is an antiquated system. Most online marketers acknowledge this but use the model nonetheless. 749 more words
Tags » Paid Search
Since Product Listing Ads (PLAs) were introduced, there has been a land grab between the SEMs and the datafeed companies over ownership.
The back history is that the datafeed providers who fed to the comparison shopping engines (CSEs) also fed to the free Google Product Search program (which subsequently became PLAs). 522 more words
Businesses are taking advantage of the connectivity that the virtual world provides. Businesses are now able to reach out to consumers in different countries. Retailers and other businesses are taking advantage of the cost-efficient methods that the internet provides. 124 more words
At first, I believed programmatic advertising was going to be really hard to understand, but actually, it’s totally simple. In short, it’s just buying ad space, but taking humans out of the equation. 1,238 more words