Tags » Paid Search

Keys To A Successful PPC Campaign

PPC campaigns that consistently obtain high ad position at an affordable CPC are judged to be
successful. According to a study by AdGoroo.com,here are the top tactics for retailers seeking to achieve greater efficiency from PPC campaigns. 408 more words


Why should SEO and PPC strategies be linked?

The search engine results page is full of ads.  Some of the ads are referred to as organic search results.  Companies use SEO (search engine optimization) tactics to help optimize their website to show in the organic space as search engines won’t charge to show here.  512 more words

SEM Best Practices for Voice Search

A look through search query reports reveals more than a few obvious voice search queries.  These searches originate from Siri, Google, or Cortana. When you spot these, they remind me of how someone sounds when speaking to an automated attendant: the communication is abrupt, different, and slightly rude. 624 more words

Digital Marketing General

Starting Now!

When I started working in the Digital space for a global company, I found what excited and interested me. And now I want to share it with YOU! 205 more words


How to get Google Certified for Paid Search

Having just re-upped my Google Certification, I thought it might be helpful to pass along some tips.

Google offers three different certifications: SEM, Display, and Analytics. 947 more words

Paid Search

3 Ways Paid Search Ads Can Benefit Your Business

Search engine marketing (SEM) plays a huge role in business marketing strategies. SEM can be broken down into two concepts: organic search and paid search… 253 more words


6 Ways to Say Goodbye to Last Click Tracking

Using last click attribution to evaluate the success of a digital campaign is an antiquated system. Most online marketers acknowledge this but use the model nonetheless. 749 more words

Digital Marketing General