Tags » Paid Search

Google Analytics Individual Qualification (IQ), AdWords Search Certified

It’s been one of the impending goals: Google Analytics (GA) & renewal of my AdWords Certification (received my first way back in 2008!). Thoroughly elated at clearing the examinations back to back. 28 more words

Watch Out Google AdWords, Bing Ads Are in Town

“Google is like the person that has it all together but is too conservative sometimes, and Bing is like the party friend who is open to anything but is a hot mess.” – Sarah Burke… 948 more words

Digital Marketing

Why SEM Is More Important Than You Think

The days are getting colder and the nights are getting longer, which means that ski season is approaching! I don’t know about you but I am super stoked for this season for two reasons; one, this year will mark 4 years since I started skiing and I finally feel like I am an intermediate skier, and two, I’ve heard rumors that we are supposed to get a lot of snow this year. 1,392 more words

Digital Marketing

Information overload - PPC Tips

I have hit a ceiling here. There is way too much information out there on digital marketing particularly with SEO and PPC (articles, blogs, whitepapers, guides, demos, case studies etc). 275 more words

Ways To Track Calls in Google AdWords

Tracking the times that mobile users click to call from your ads is easy, but you can also capture data from a user who entered your website from an ad, browsed around, and then later made a decision to call (and hopefully buy). 364 more words

Paid Search

And, not or: Leverage paid and organic search to achieve success

Online search is King. If you want to find something: where’s the closest Italian restaurant? What is a mortgage? What’s the best laptop for a college student?, you Google it. 491 more words

Strategic Implementation of Google Expanded Text Ads

Google rolling out expanded text ads, which is giving advertisers liberty to include 2 headlines (with each up to 30 characters) & Description line (of up to 80 characters). 433 more words

Paid Search