Tags » Partner Marketing

A View from Product Marketing - Series introduction

Isn’t it funny how day by day nothing changes, but when you look back, everything is different.

                                                                                                                                            – C.S Lewis

Do you remember 1985? It was the year in which Marty first took to the wheel of the DeLorean and headed back in time. 903 more words

Career Insights

3 Signs That Your Partner Program Is Going Belly Up

Published Originally on Entrepreneur.com

While launching partner programs can offer many benefits to businesses, if not set up correctly, they can also spell disaster.

For those a little confused about what exactly a partner program entails, it is basically a formal program and process operated and managed by a business with the goal to attract, engage and retain other partners. 806 more words

Product Management

Christmas Wish List

Here is my Christmas Wish List for all our wonderful ALPHA clients who I’m looking forward to collaborating with on more great work during the year to come. 154 more words

Un canal fiel

La fidelidad es para las marcas lo que una medalla para el atleta: todos la desean; sin embargo, muchos ejecutivos dedican poco tiempo para definir alternativas que les permitan incrementarla. 324 more words

Industria TIC