Tags » Permission Marketing

Part 2: Permission Marketing and Relationships

In his book, “Permission Marketing”, Seth Godin (1999) wrote: “[y]ou can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action”. 507 more words


Darwin at Work: The State of Marketing & Resistance to Marketers' Influence

When it comes to organizational cost-cutting, I’ve often heard that the marketing budget is commonly among the first to be cut. Until now, I didn’t know why exactly. 1,131 more words


We want more Permission Marketing!

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” So stated… 340 more words


Making Information Unforgettable: the Routines of Learning

How do you make information completely unforgettable?

I’m talking “in 1492 Columbus sailed the ocean blue” kind of unforgettable. In a world where attention and being memorable matters more each day, how do you stand out? 325 more words

From viral to permission marketing: what is your strategy?

It was 1995 when the term “viral marketing” officially became popular. The creators of Hotmail had recently launched their email service and a smart expedient let them to gain millions of users within months. 447 more words

Social Media

Status Quo of Small Business Marketing: 10 Steps

Across the countless interviews and podcasts I have listened to there is a consistent set of marketing tactics and strategies that businesses are using that are effective in the new digital marketing universe. 462 more words

Rethinking our Reference Point

Here is an embarrassing story.

I was traveling with a friend in the Czech Republic visiting Prague. The friend I was with had hosted a Czech as an exchange student, and we met up with him. 517 more words