Tags » Permission Marketing
I was dying to use a Frazier line and I just had to work it in. This has been one of my favorite topics ever since the days of when it was just called psychographics. 299 more words
Choosing the right channel for the right message, what is the right message and how effective is that channel. All of this doesn’t matter if the client isn’t at the center of your marketing strategy. 184 more words
We all have started with where instead of who and why. Let me explain.
The Internet is the first medium that wasn’t created by the brands as a vehicle like TV and radio were. 296 more words
Here is another article I wrote for the Cambridge Marketing Review (May 2013). Inspired by Seth Godin’s book Permission Marketing.
Anticipated, Personal and Relevant messages delivered to people who want to get them is the core of marketing for the foreseeable future” – Seth Godin. 2,103 more words