Let me start by saying I am biased when it comes to push notifications. As a consumer, I absolutely H-A-T-E them. I have such an aversion that I start developing negative feelings towards the brands that clog up my notifications board – how irrational is that?! 690 more words
Tags » Permission Marketing
Sometimes, doing business requires being direct. Getting customers to notice and shop with you is a hard challenge that a lot of companies struggle with. In most cases, this is because they’re not doing everything that they can to ensure that they are reaching out to customers. 476 more words
Seth Godin’s book revolves around the idea that, in today’s fast living society, the only way you can fully get someone’s attention is by asking them to allow you to market your product. 475 more words
When it comes to organizational cost-cutting, I’ve often heard that the marketing budget is commonly among the first to be cut. Until now, I didn’t know why exactly. 1,131 more words
How do you make information completely unforgettable?
I’m talking “in 1492 Columbus sailed the ocean blue” kind of unforgettable. In a world where attention and being memorable matters more each day, how do you stand out? 325 more words