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Book Report: Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin

About the Author

Seth Godin is the bestselling author of eighteen books, an entrepreneur, public speaker, and marketer. This brilliant author’s books have been translated into 35 languages. 431 more words

Book Review

Use Permission-Based Selling To Grow Your Sales Pipeline

How many emails do you get a day of somebody trying to sell you something? It seems like the marketing automation/sales technology era has made it so easy to cold pitch somebody that pretty much prospects and everyday people are now trained to block out somebody trying to sell them something over email, phone, and on social. 644 more words

Breaking Down the Stats

70% of people make purchasing decisions to solve problems. 30% make decisions to gain something.

What kind of problems? You name it … they’re out there. 318 more words

Photos

Why I think push notifications are dangerous (if used incorrectly)

Let me start by saying I am biased when it comes to push notifications. As a consumer, I absolutely H-A-T-E them. I have such an aversion that I start developing negative feelings towards the brands that clog up my notifications board – how irrational is that?! 690 more words

Advertising

Touching Customers With Opt-in Options

Sometimes, doing business requires being direct. Getting customers to notice and shop with you is a hard challenge that a lot of companies struggle with. In most cases, this is because they’re not doing everything that they can to ensure that they are reaching out to customers. 476 more words

Marketing Communications

What You Can Still Learn From Seth Godin's "Permission Marketing" Book [Marketing Book Review]

Seth Godin’s book revolves around the idea that, in today’s fast living society, the only way you can fully get someone’s attention is by asking them to allow you to market your product. 475 more words

Inbound Marketing