Tags » Permission Marketing

İcazəli Marketinq (Permission Marketing)

     İki il bundan əvvəl Set Qodinin maraqlı bir kitabını oxumuşdum. Kitab baxmayaraq ki, 300 səhifədən çox idi ancaq bir nəfəsə oxunulan kitablardan idi. Əslində yeni bir şey icad edilmir müəllif tərəfindən, sadəcə olaraq marketoloqlara maraqlı iş üsulları təklif edir. 1,098 more words


Your moments of truth

ZMOT is everyone’s reality. But should you allow your other moments of truth to stagnate?

Google famously created the term ZMOT, the zero moment of truth, to help businesses realize the game was changing. 365 more words


O que de melhor li no trimestre

Depois de um “ano 7 x 1”, comecei 2015 com o pé direito e tenho mantido o aproveitamento do Dunga: fui aceito pela minha futura esposa, me tornei diretor do instituto qual faço parte e estou… 454 more words

Jason Derulo on Tinder. A good use of interruption marketing? Swipe left for yes, and right for no.

The use of interruption marketing – television and radio adverts, magazine and newspaper inserts, for example – are promotional methods progressively wavering in their effectiveness. We’ll never be completely rid, but an increasingly attention deficit society creates 21st century challenges for marketeers who are now faced with the task of tapping into other, more effective, more relevant channels of communication by way of capturing our attention. 477 more words

Social Media

The Ten Second World

We are now living in a world where if you fail to hold my attention for ten seconds (or less?), I am going to press my remote’s button to go somewhere else. 284 more words

Branding And Communication

A dime for a minute of your time? Unlock the Power of Permission Marketing.

Recently, there was a SuperBowl ad with an attractive blonde parading around, saying she liked “being all natural.” The camera panning and suggestive talk gave the impression she was walking in the nude, or being “all natural.” Maybe the viewers were hoping for something more, but at the end they realized they were being sold an “all natural” burger. 800 more words


Asking for Offensive Permissions!

If you want somebody to work for you, and he/she asks for the following permissions, how would you feel?

Marketing Practices