Tags » Permission Marketing

Why I think push notifications are dangerous (if used incorrectly)

Let me start by saying I am biased when it comes to push notifications. As a consumer, I absolutely H-A-T-E them. I have such an aversion that I start developing negative feelings towards the brands that clog up my notifications board – how irrational is that?! 690 more words


Touching Customers With Opt-in Options

Sometimes, doing business requires being direct. Getting customers to notice and shop with you is a hard challenge that a lot of companies struggle with. In most cases, this is because they’re not doing everything that they can to ensure that they are reaching out to customers. 476 more words

Creating More Sales

What You Can Still Learn From Seth Godin's "Permission Marketing" Book [Marketing Book Review]

Seth Godin’s book revolves around the idea that, in today’s fast living society, the only way you can fully get someone’s attention is by asking them to allow you to market your product. 475 more words

Inbound Marketing

Part 2: Permission Marketing and Relationships

In his book, “Permission Marketing”, Seth Godin (1999) wrote: “[y]ou can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action”. 507 more words


Darwin at Work: The State of Marketing & Resistance to Marketers' Influence

When it comes to organizational cost-cutting, I’ve often heard that the marketing budget is commonly among the first to be cut. Until now, I didn’t know why exactly. 1,131 more words