In his book, “Permission Marketing”, Seth Godin (1999) wrote: “[y]ou can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action”. 507 more words
Tags » Permission Marketing
When it comes to organizational cost-cutting, I’ve often heard that the marketing budget is commonly among the first to be cut. Until now, I didn’t know why exactly. 1,131 more words
How do you make information completely unforgettable?
I’m talking “in 1492 Columbus sailed the ocean blue” kind of unforgettable. In a world where attention and being memorable matters more each day, how do you stand out? 325 more words
It was 1995 when the term “viral marketing” officially became popular. The creators of Hotmail had recently launched their email service and a smart expedient let them to gain millions of users within months. 447 more words