Tags » Permission Marketing

5 keys to a successful FMCG loyalty campaign

When  a Fast Moving Consumer Goods (FMCG) marketer wants to increase shopper loyalty it’s often easier said than done. In this post I will walk you through the basics for arranging a successful digital loyalty campaign for your FMCG brand. 594 more words

Loyalty Marketing

Seth Godin: Permission Marketing

The internet has changed the old pre-1990 world of marketing and advertising. It has thrown up new rules, new tools and new gurus. One of the very first to spot that this would happen, and then to study strategy and tactics, was Seth Godin. 717 more words

Management Thinkers

Meaning it

I just received johnson banks’ quarterly newsletter. This is the first paragraph:


This is the autumn edition of johnson banks did this, heavily skewed to a project that’s taken up most of our year so far.

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Modern Consumer’s Buying Behavior Has Changed: Has Your Marketing?

5 … 4 … 3 … 2 … Skip Ad > >

I so hate this drill, especially when I hop on to YouTube to watch a Tom Cruise video. 505 more words


What’s in it for THEM?

Whether you are writing and publishing a book, writing and producing a song or video, delivering a speech, posting to your blog, writing a status update on Facebook or tweeting a message on Twitter, friending or following someone, accepting friendship or returning a follow—or just connecting with anyone in some way or another . 547 more words


REVEALED! What Personal Information Smartphone and Tablet Consumers Are Willing To Share… and you’ll be surprised.

I was sitting in a meeting with a client not long ago talking about what information (data) we can realistically ask and expect our customers to share. 332 more words

Content, inbound och permission marketing - så skiljer de sig åt

Det finns många buzzwords inom marknadsföring – och content marketing, inbound marketing och permission marketing tillhör onekligen de hetaste just nu. Nedan reder jag ut begreppen. 541 more words