Tags » Personalisation


This notion of users being constantly connected has been an ongoing conversation for the last five years and even more so in the last two years. 363 more words

Native Advertising

Don't be a virus

This should be the age of personalisation, where companies send communications that are both personal and personalised to each of their customers, as appropriate.

One of my favourite ways of doing that is using  … 342 more words

Social Business

Personalisation in digital marketing

Following a presentation from The Brass Agency which included a content creation brainstorm I have become increasingly interested in the process behind digital marketing. I am currently writing an essay about persuasive techniques used in British Wartime propaganda and part of my writing focuses on how personalisation was a persuasive tool used on these poster designs. 139 more words

Contextual Portfolio

Range Rover Autobiography: 21 Years Of Rewriting Luxury

This year marks the 21st anniversary of Land Rover’s introduction of the Autobiography designation – then and now the pinnacle of the Range Rover model line-up. 523 more words


Amazon And Personalisation Challenges For Retailers

I have been shopping from Amazon for few years now.I have mainly bought books, but occasionally also some other things (khmm… shoes, clothes, electronics).

The problem for someone living in Finland is which Amazon website to use. 1,153 more words


The Allure of Personalisation

The latest fashion trend for monogramming just about everything under the sun, from shoes and bags to purses and diaries, is inspiring the world of beauty. 244 more words



I try to gather you, but you break free from my fists.
Shifting shape with the wild winds, your body enchants me.
The way you twirl, the way you maneuver your delicate wrists… 88 more words

Random Rants And Reveries