Tags » Personalisation

3 phase customer journey to lift sales

Mapping your customer purchase journey lets you make strategic campaign decisions about the timing and content of your marketing offers.

Knowing where the customer fits in the buyer’s journey helps you serve relevant content. 1,615 more words


Dial A Coin

This article first appeared in Verve Magazine

He nurtured his childhood interests to carve out a career and a company for himself. Today, the 33-year-old Jaipur-based entrepreneur helms an enterprise that successfully combines his longstanding love for both coins and watches. 1,683 more words

Exicting AI and Machine Learning Trends to keep an eye on in 2018

2017 was an exciting year for Data Science. From large successful companies to early-stage startups, Artificial Intelligence and Machine Learning witnessed a rapid rise throughout the past twelve months. 941 more words

Data Science


(Taken from my Parkview Museum visit)

I still have many things to do but I am pretty happy that I finally started an Instagram for my art. 165 more words


Data, consumers and trust: the quiet crisis

Building trust-based relationships with clients has always been important for successful business practice.  As the global data pool grows and consumer fears over personal privacy increase, it may become make-or-break. 

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8 trends that will change the game in 2018

As last year wrapped up, we predicted the trends that might dominate our conversations in 2017. Many of those turned out to be true — artificial intelligence crept into our homes and ‘experiential’ marketing was the tactic of choice for big and small brands alike. 1,170 more words


‘Remember and Remember and Remember’: How I’m boosting recall and retention of ‘Macbeth' by Zoe Taylor

In the past few weeks, I’ve been working with my Year 11 class on recall and retention of key quotations from ‘Macbeth’- keeping in mind Hattie’s ‘Visible Learning for Literacy’ and Hattie/Donaghue’s… 821 more words