Tags » Personalisation
In marketing circles, the buzzphrase for the first quarter of 2017 was Customer Data Platform (CDP).
Although coined in 2013, it was Gartner’s decision in July 2016 to introduce this as a new industry category within its digital marketing “hype cycle” that has given the term real legs. 581 more words
Brands are now, more than ever, wanting to know you. What you wear, eat, drink, watch and even trying to predict your wants before you do. 439 more words
Although dialogues in textbooks often include lots of good functional language to practise, the way to practise it can be uninspiring and predictable. Usually students listen to a model dialogue (maybe after completing the gaps with target vocabulary), practise it and then create their own using prompts provided in the text book. 553 more words
I’m speaking at the upcoming Academy of Marketing E-Marketing SIG Symposium: ‘Exploring the digital customer experience: Smart devices, automation and augmentation’ on May 23 2017. This is what I wrote for my abstract: 631 more words