Mapping your customer purchase journey lets you make strategic campaign decisions about the timing and content of your marketing offers.
Knowing where the customer fits in the buyer’s journey helps you serve relevant content. 1,615 more words
2017 was an exciting year for Data Science. From large successful companies to early-stage startups, Artificial Intelligence and Machine Learning witnessed a rapid rise throughout the past twelve months. 941 more words
As last year wrapped up, we predicted the trends that might dominate our conversations in 2017. Many of those turned out to be true — artificial intelligence crept into our homes and ‘experiential’ marketing was the tactic of choice for big and small brands alike. 1,170 more words
In the past few weeks, I’ve been working with my Year 11 class on recall and retention of key quotations from ‘Macbeth’- keeping in mind Hattie’s ‘Visible Learning for Literacy’ and Hattie/Donaghue’s… 821 more words