I don’t fully believe that my Dementia Friends project was as completely successful as I would have liked it to have been. I think I made some mistakes on a technical level which made the outcome, in regards to the video, slightly more crude than I would have liked. 1,152 more words
Tags » Persuasion
This is something I wrote for the Maverick blog. I hope PR professionals will find it useful.
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How to Battle the Forces of Unreason
How many of you PR consultants, facing a client in a crisis-like situation, are asked to highlight he good deeds they have done, their CSR commitments, the amount of taxes they’ve paid and the rightness of their cause?
One of the most crucial requirements for being a successful salesperson is to use a sales process. There are a number of different sales processes out there which all vary in complexity but, regardless, having any kind of repeatable process is essential for success. 716 more words
Influence: The Psychology of Persuasion expert in the rapidly expanding field of influence and persuasion. The Psychology of Persuasion (Audiobook) Read Influence by Robert B. 452 more words