Tags » Persuasion

Making war with unreason

This is something I wrote for the Maverick blog. I hope PR professionals will find it useful.

How to Battle the Forces of Unreason

How many of you PR consultants, facing a client in a crisis-like situation, are asked to highlight he good deeds they have done, their CSR commitments, the amount of taxes they’ve paid and the rightness of their cause?

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Crisis And Issues Management


i thought i was

able to smooth


your stones

-Kim Lee

Persuasion (Play) - Review

“If I was wrong in yielding to persuasion once, remember that it was to persuasion exerted on the side of safety, not of risk.”

Yesterday, I was fortunate enough to see Jane Austen’s…

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My Thoughts

Basics of Sales: Use a Sales Process

One of the most crucial requirements for being a successful salesperson is to use a sales process. There are a number of different sales processes out there which all vary in complexity but, regardless, having any kind of repeatable process is essential for success. 716 more words


Download Influence The Psychology Of Persuasion Audiobook

Download influence the psychology of persuasion audiobook

Influence: The Psychology of Persuasion expert in the rapidly expanding field of influence and persuasion. The Psychology of Persuasion (Audiobook) Read Influence by Robert B. 452 more words


I wanted to give my logo more meaning and show that it can work in many ways. This was because I knew I could make the logo do this by showing some of the work they do within it. 118 more words


Final Logo and Touchpoints

This is the layout I have decided to use as my representation of Global Steps. I have chosen to face the arrows point towards each other, showing that the 4 third-party organisations are coming together, creating one volunteering agency.  683 more words